Описание: Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.
Автор: Liedtke Название: The Future of Insurance Regulation and Supervision ISBN: 0230292690 ISBN-13(EAN): 9780230292697 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by leading academics, researchers and insurance industry experts, this book offers a diversified perspective on how the regulatory and supervisory framework for the insurance sector will develop over the coming years. It is supported by The Geneva Association , the world-leading insurance think-tank of the private industry.
Автор: Schon, Donald A. Название: The Reflective Practitioner: How Professionals Think in Action ISBN: 1857423194 ISBN-13(EAN): 9781857423198 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Craig Larman again delivers a clear path for students to learn object-oriented analysis and design through his clear and precise writing style. Larman teaches newcomers to OOA/D learn how to "think in objects" by presenting three iterations of a single, cohesive case study, incrementally introducing the requirements and OOA/D activities, principles, and patterns that are most critical to success.
Автор: Parniangtong Sathit Название: Supply Management: Strategic Sourcing ISBN: 9811094314 ISBN-13(EAN): 9789811094316 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes a process approach of identifying, evaluating, selecting, managing and developing suppliers to create more value for customers.
Автор: Huber Daniel, Kaufmann Heiner, Steinmann Martin Название: Bridging the Innovation Gap: Blueprint for the Innovative Enterprise ISBN: 3319856774 ISBN-13(EAN): 9783319856773 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction.- The Problem: Innovation: An Abiding Enigma.- The Missing Link: The Innovation Gap.- "Good Management" in Enterprises Today May Be Blocking Innovation.- The Solution: The Organizational Structure - The Innovative Enterprise.- Exploration.- Managing Innovators.- Exploration and Strategy.- Conclusions and Rules Drawn from Part II.- The Implementation: Rules for Systematic Innovation - The Bern Innovation Model.- Final Remarks.- The Research Method.
Описание: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.
Описание: This unique guide explores how senior HR executives can build strong working relationships with the CEO, other members of the executive team, and the board of directors. With case studies and interviews with HR professionals from a range of industries and locations, this is truly the first book of its kind.
Описание: Written by training expert Susan El-Shamy, Role Play Made Easy is a practical and highly accessible resource for planning, preparing, and implementing effective role-playing activities that are solidly grounded in proven learning techniques.
Автор: Seebacher Uwe G. Название: B2B Marketing: A Guidebook for the Classroom to the Boardroom ISBN: 3030542912 ISBN-13(EAN): 9783030542917 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.
Описание: This book focuses on the role of the board in family businesses and specifically on processes and topics of strategic importance. The diverse set of examples carefully collected by the authors and an in-depth discussion on the topics provide readers with valuable insights to broaden and enrich the effectiveness of governance.
Автор: Kuruvilla Heather Hope Название: A Legal Dictionary for Museum Professionals, Second Edition ISBN: 153814297X ISBN-13(EAN): 9781538142974 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 22598.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of insightful and endearing poems explores what kids experience on the inside that cannot be seen from the outside. From topics that readers experience every day, like the agony of waiting for recess, to the monotony of homework, to things that aren`t easy to talk about, like death and bullying, the poems are incredibly relatable.
The Western paradigm in a globalised world - the importance of the cross cultural issue in worldwide business - how to take personal benefit from this book.
Cross cultural competence in learning from your own experience
What culture really means in daily life and how to reduce the complexity to have a faster and pragmatic access to people from other cultures - how to distinguish core values form cultural lifestyles - using own experience as a basis for understand alien people - the inner attitude as key to gain trust - the effect my own culture has in international contacts - dealing with stereotypes in understanding their roots and ways to overcome them.
Gaining access to different cultures - ways and means
History, geography and climatic conditions form cultures - dealing with power and hierarchy - the I and the WE world, two opposing ways to look at the universe influencing human interaction - the difference in the meaning of relationships - education as main factor forming communication styles and social behaviour - Rituals, greetings, hospitality, gifts - where is the limit between a present and corruption? - taboos in the cross-cultural context.
Exemplary cultures of our world
Germany - Switzerland - Austria - France and the francophone world - Belgium - Italy - Spain -The cultures of Central Europe -Russia - the Arabic and Islamic world - the USA - PR China - Japan.
Remark:
1. We may include part of the case histories in chapter 7 in this country section, wherever they seem to fit in well.
2. We aim to expand this section by other cultures, such as India, South American countries, etc. Authors will be colleagues from these cultures or those having an in-depth experience. They will sign the chapter (by...) and we will pay them a fee for editing including the copyright for our book.
The particularities of International projects and its management
Tailored methods, tools and techniques to master the diversity of intercultural, cross-border, virtual contexts in international projects
Practical tailoring examples of international projects
Adjusting leadership with focus on power distance, building trust and reliable relationships
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