B2B Marketing: A Guidebook for the Classroom to the Boardroom, Seebacher Uwe G.
Автор: Spitzeck Heiko Название: Talking Sustainability in the Boardroom ISBN: 1138495026 ISBN-13(EAN): 9781138495029 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Talking Sustainability in the Boardroom explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability, this book presents a practical framework for embedding sustainability into board conversations and strategies.
Описание: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Автор: Saunders Ruth Название: Marketing in the Boardroom ISBN: 1138281816 ISBN-13(EAN): 9781138281813 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.
Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.
Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members' hearts, minds and confidence.
Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Описание: How active boards ensure the life of a company.
Автор: European Institute for Technology and Innovation M Название: Bringing Technology and Innovation into the Boardroom ISBN: 1349432466 ISBN-13(EAN): 9781349432462 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Should some percentage of the R&D be spent on improving technology and innovation management?
Автор: Shimberg Scott, Shimberg Heidi Название: Coupleceo: From the Bedroom to the Boardroom and Back ISBN: 1630472883 ISBN-13(EAN): 9781630472887 Издательство: Неизвестно Рейтинг: Цена: 2062.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CoupleCEO: From the Bedroom to the Boardroom and Back brings to life what every entrepreneurial couple deserves...a profitable business and a passionate relationship.
Автор: Clark, Cynthia E. Название: Giving voice to values in the boardroom ISBN: 0367179393 ISBN-13(EAN): 9780367179397 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book helps boards of directors work through the values-driven challenges they face every day.
Автор: Management Название: Bringing Technology and Innovation into the Boardroom ISBN: 0333994590 ISBN-13(EAN): 9780333994597 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Should some percentage of the R&D be spent on improving technology and innovation management?
Описание: In this book Manfred Kets de Vries, one of the world`s leading authorities on the psychology of leadership, and a pioneering practitioner in the field of psychodynamic executive coaching, draws on the format of traditional fairy tales and tells us five stories that dramatize five key themes of dysfunctional leadership.
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