Giving voice to values in the boardroom, Clark, Cynthia E.
Автор: Saunders Ruth Название: Marketing in the Boardroom ISBN: 1138281816 ISBN-13(EAN): 9781138281813 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.
Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.
Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members' hearts, minds and confidence.
Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Автор: Clark Cynthia E. Название: Giving Voice to Values in the Boardroom ISBN: 0367179377 ISBN-13(EAN): 9780367179373 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Описание: This book helps boards of directors work through the values-driven challenges they face every day.
Описание: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Автор: Spitzeck Heiko Название: Talking Sustainability in the Boardroom ISBN: 1138495026 ISBN-13(EAN): 9781138495029 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Talking Sustainability in the Boardroom explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability, this book presents a practical framework for embedding sustainability into board conversations and strategies.
Автор: Seebacher Uwe G. Название: B2B Marketing: A Guidebook for the Classroom to the Boardroom ISBN: 3030542912 ISBN-13(EAN): 9783030542917 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.
Автор: Goodstein Jerry, Gentile Mary Название: Giving Voice to Values: An Innovation and Impact Agenda ISBN: 036776833X ISBN-13(EAN): 9780367768331 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together ideas and insights from leading academics and practitioners on current uses and potential future directions for integrating Giving Voice to Values into classrooms, workplaces, and communities in innovative and impactful ways.
Автор: Shawver, Tara J. Miller, William F. Название: Giving voice to values in accounting ISBN: 0815364180 ISBN-13(EAN): 9780815364184 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Giving Voice to Values in Accounting is the first book to explain the ethical dilemmas faced by accountants in their day-to-day work and to provide clear guidance for accounting students and professionals in navigating through these issues.
Название: Giving voice to values ISBN: 0367768364 ISBN-13(EAN): 9780367768362 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together ideas and insights from leading academics and practitioners on current uses and potential future directions for integrating Giving Voice to Values into classrooms, workplaces, and communities in innovative and impactful ways.
Автор: Shawver, Tara J. Miller, William F. Название: Giving voice to values in accounting ISBN: 0815364172 ISBN-13(EAN): 9780815364177 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Giving Voice to Values in Accounting is the first book to explain the ethical dilemmas faced by accountants in their day-to-day work and to provide clear guidance for accounting students and professionals in navigating through these issues.
Автор: Plump, Carolyn Название: Giving voice to values in the legal profession ISBN: 1783538139 ISBN-13(EAN): 9781783538133 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Students and employees in law need concise and commonsense guidance that provides a framework for how to voice one`s values in the midst of competing interests. This book walks readers through some of the most common ethical issues they will face in the workplace and how to address them in a manner that is realistic and effective.
Автор: Plump Carolyn Название: Giving Voice to Values in the Legal Profession ISBN: 1783537396 ISBN-13(EAN): 9781783537396 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Students and employees in law need concise and commonsense guidance that provides a framework for how to voice one`s values in the midst of competing interests. This book walks readers through some of the most common ethical issues they will face in the workplace and how to address them in a manner that is realistic and effective.
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