Автор: Berkowitz Dana Название: Botox Nation: Changing the Face of America ISBN: 1479847941 ISBN-13(EAN): 9781479847945 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12289.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
One of NPR's Best Books of 2017
The first in-depth social investigation into the development and rising popularity of Botox
The American Society for Aesthetic Plastic Surgery estimates there are about two-and-a-half million Botox procedures performed annually, and that number continues to increase. The procedure is used as a preventive measure against aging and a means by which bodies, particularly women’s, can be transformed and “improved” through the appearance of youth. But why is Botox so popular, and why is aging such a terrifying concept?
Botox Nation draws from engaging, in-depth interviews with Botox users and providers as well as Dana Berkowitz’s own experiences receiving the injections. The interviews reveal the personal motivations for using Botox and help unpack how anti-aging practices are conceived by, and resonate with, everyday people. Berkowitz is particularly interested in how Botox is now being targeted to younger women; since Botox is a procedure that must be continually administered to work, the strategic choice to market to younger women, Berkowitz argues, aims to create lifetime consumers.
Berkowitz also analyzes magazine articles, advertisements, and even medical documents to consider how narratives of aging are depicted. She employs a critical feminist lens to consider the construction of feminine bodies and selves, and explores the impact of cosmetic medical interventions aimed at maintaining the desired appearance of youth, the culture of preventative medicine, the application of medical procedures to seemingly healthy bodies, and the growth and technological advancement to the anti-aging industry. A captivating and critical story, Botox Nation examines how norms about bodies, gender, and aging are constructed and reproduced on both cultural and individual levels.
Автор: Berkowitz Dana Название: Botox Nation: Changing the Face of America ISBN: 1479825263 ISBN-13(EAN): 9781479825264 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
One of NPR's Best Books of 2017
The first in-depth social investigation into the development and rising popularity of Botox
The American Society for Aesthetic Plastic Surgery estimates there are about two-and-a-half million Botox procedures performed annually, and that number continues to increase. The procedure is used as a preventive measure against aging and a means by which bodies, particularly women’s, can be transformed and “improved” through the appearance of youth. But why is Botox so popular, and why is aging such a terrifying concept?
Botox Nation draws from engaging, in-depth interviews with Botox users and providers as well as Dana Berkowitz’s own experiences receiving the injections. The interviews reveal the personal motivations for using Botox and help unpack how anti-aging practices are conceived by, and resonate with, everyday people. Berkowitz is particularly interested in how Botox is now being targeted to younger women; since Botox is a procedure that must be continually administered to work, the strategic choice to market to younger women, Berkowitz argues, aims to create lifetime consumers.
Berkowitz also analyzes magazine articles, advertisements, and even medical documents to consider how narratives of aging are depicted. She employs a critical feminist lens to consider the construction of feminine bodies and selves, and explores the impact of cosmetic medical interventions aimed at maintaining the desired appearance of youth, the culture of preventative medicine, the application of medical procedures to seemingly healthy bodies, and the growth and technological advancement to the anti-aging industry. A captivating and critical story, Botox Nation examines how norms about bodies, gender, and aging are constructed and reproduced on both cultural and individual levels.
Автор: Berkowitz Eric N. Название: Essentials of Health Care Marketing 3 ed. ISBN: 0763783331 ISBN-13(EAN): 9780763783334 Издательство: Jones & Bartlett Цена: 27454.00 р. Наличие на складе: Поставка под заказ.
Описание: The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials Of Health Care Marketing, Third Edition Will Provide Your Students With A Foundational Knowledge Of The Principles Of Marketing And Their Particular Application In Health Care. Moreover, The Text Offers A Perspective On How These Principles Must Shift In Response To The Changing Environmental Forces That Are Unique To This Market. The Text Is A Complete Curriculum Of Marketing Management Tools And Techniques And Is Ideal For Graduate Courses, Though Advanced Undergraduates Can Readily Grasp The Level Of Presentation. Key Features: Filled With Examples From A Wide Array Of Health Care Providers, Health Systems, Hmos, Physician-Hospital Organizations, And More. ? Covers Fundamental Topics Such As Market Research, Strategy, And The Strategic Marketing Process. ? Chapters Include Learning Objectives, Key Terms, And Chapter Problems For Discussion. ? Accompanied By Downloadable Instructor'S Manual And Powerpoint Slides To Facilitate Course Instruction.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Описание: Do I really need to vaccinate my baby? When should I worry about a tummy ache? Do all teenagers act like this? And how can my son and daughter be so completely different?Raising children doesn't have to be such a puzzle. All you need are good instincts and a set of down-to-earth directions to help you on your way. Instructions not Included is the practical manual they forgot to send you home with when you checked out of the maternity ward and into the wondrous, baffling world of parenthood. Part medical memoir and part how-to guide, this warm, handy reference delivers down-to-earth parenting advice straight from the mouth of a seasoned pediatrician. Over the course of four decades, Dr. Irwin H. Berkowitz has cared for more than 30,000 children and their parents. Now, he invites readers to join him at the examination table for a tour through childhood - as seen through a pediatrician's lens.This tour begins with the story of Dr. Berkowitz's own journey through medical school, residency and private practice and then makes stop-offs at every major phase in a child's development, from birth all the way to adolescence. Dr. Berkowitz draws on colorful, illustrative anecdotes culled from his years in training, practice and parenting as he dispenses advice on everything from planning your family to assessing common illnesses to what to look for (and what to look out for) during each unique stage of childhood.Drawing on the commonsense tradition of beloved pediatrician and parenting guide author Dr. Benjamin Spock, Instructions not Included offers new (and newly flummoxed) parents the sound advice and heartfelt encouragement they need to bring up some of the best kids on the block.
Автор: Berkowitz Emily Название: Balanchine`s Dancing Cowboy ISBN: 0988931869 ISBN-13(EAN): 9780988931862 Издательство: Неизвестно Цена: 2585.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Berkowitz Gila Название: The Ugly Sister: A Novel of the Holocaust ISBN: 0615984800 ISBN-13(EAN): 9780615984803 Издательство: Неизвестно Цена: 2585.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With five gorgeous older sisters, what's an "ugly sister" to do? Pursue and win the handsomest man in town But joy is short-lived as the Nazi death machine roars down to destroy everything they value and everyone they love. The sisters turn to politics, prayer and deception, tradition and dependency, even taking up arms. A beautiful sister poses as a German and she becomes the true UGLY SISTER . The youngest sister shows her inner beauty and strength, and, will not let anything-neither the monstrous butchers nor a raging God-keep her from her beloved. THE UGLY SISTER is a novel of the Holocaust that is different from any you have read before. The heroes and villains of this story are women just as they were in real life. Based on real people and events, it comes alive today, because we live in a world where anti-Semitism is again on the rise, and where women are still so far from realizing their human potential. In the tradition of The Book Thief and Sarah's Key, THE UGLY SISTER is best-selling author Gila Berkowitz's epic novel of family. It is about the love and faith that can bind a family tightly, and the envy and betrayal that can rip it apart.
Автор: Berkowitz Edward D Название: Other Welfare ISBN: 0801451736 ISBN-13(EAN): 9780801451737 Издательство: Wiley EDC Рейтинг: Цена: 18533.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Other Welfare offers the first comprehensive history of Supplemental Security Income (SSI), from its origins as part of President Nixon's daring social reform efforts to its pivotal role in the politics of the Clinton administration. Enacted into law in 1972, Supplemental Security Income (SSI) marked the culmination of liberal social and economic policies that began during the New Deal. The new program provided cash benefits to needy elderly, blind, and disabled individuals. Because of the complex character of SSI—marking both the high tide of the Great Society and the beginning of the retrenchment of the welfare state—it provides the perfect subject for assessing the development of the American state in the late twentieth century.SSI was launched with the hope of freeing welfare programs from social and political stigma; it instead became a source of controversy almost from its very start. Intended as a program that paid uniform benefits across the nation, it ended up replicating many of the state-by-state differences that characterized the American welfare state. Begun as a program intended to provide income for the elderly, SSI evolved into a program that served people with disabilities, becoming a primary source of financial aid for the de-institutionalized mentally ill and a principal support for children with disabilities.Written by a leading historian of America's welfare state and the former chief historian of the Social Security Administration, The Other Welfare illuminates the course of modern social policy. Using documents previously unavailable to researchers, the authors delve into SSI’s transformation from the idealistic intentions of its founders to the realities of its performance in America’s highly splintered political system. In telling this important and overlooked history, this book alters the conventional wisdom about the development of American social welfare policy.
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