Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.
Автор: Mccroskey Название: Introduction to Rhetorical Communication ISBN: 1138465453 ISBN-13(EAN): 9781138465459 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process.
Автор: Allen, Ira Название: The Ethical fantasy of rhetorical theory ISBN: 0822965364 ISBN-13(EAN): 9780822965367 Издательство: Turpin Рейтинг: Цена: 8316.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite its centrality to its field, there is no consensus regarding what rhetorical theory is and why it matters. The Ethical Fantasy of Rhetorical Theory presents a critical examination of rhetorical theory throughout history, in order to develop a unifying vision for the field.
Описание: The Rhetorical Surface of Democracy: How Deliberative Ideals Undermine Democratic Politics, by Scott Welsh, disputes the idea that democracy has anything to do with public deliberation in pursuit of collective judgment. Welsh argues, rather, that the impossibility of any kind of public judgment is the fact that democracy must face.
Автор: Kock Christian, Villadsen Lisa S. Название: Rhetorical Citizenship and Public Deliberation ISBN: 0271053887 ISBN-13(EAN): 9780271053882 Издательство: NBN International Рейтинг: Цена: 6748.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A collection of essays examining citizenship as a discursive phenomenon, in the sense that important civic functions take place in deliberation among citizens and that discourse is not prefatory to real action but in many ways constitutive of civic engagement.
Описание: Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Автор: Koerber Amy Название: From Hysteria to Hormones: A Rhetorical History ISBN: 0271080868 ISBN-13(EAN): 9780271080864 Издательство: NBN International Рейтинг: Цена: 6756.00 р. Наличие на складе: Нет в наличии.
Описание: Examines the rhetorical activity that preceded the early twentieth-century emergence of the word hormone and the impact of this word on expert understandings of women`s health.
Автор: Jens E. Kjeldsen Название: Rhetorical Audience Studies and Reception of Rhetoric ISBN: 331961617X ISBN-13(EAN): 9783319616179 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
Автор: Ott Название: The Routledge Reader in Rhetorical Criticism ISBN: 0415517540 ISBN-13(EAN): 9780415517546 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together 50 key readings on rhetorical criticism in a single accessible format, The Rhetorical Criticism Reader furnishes instructors with an ideal resource for teaching and practicing the art of rhetorical criticism.
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