Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom.
Автор: Koerber Amy Название: From Hysteria to Hormones: A Rhetorical History ISBN: 0271080868 ISBN-13(EAN): 9780271080864 Издательство: NBN International Рейтинг: Цена: 6756.00 р. Наличие на складе: Нет в наличии.
Описание: Examines the rhetorical activity that preceded the early twentieth-century emergence of the word hormone and the impact of this word on expert understandings of women`s health.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Описание: Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom.
Автор: Kock Christian, Villadsen Lisa S. Название: Rhetorical Citizenship and Public Deliberation ISBN: 0271053887 ISBN-13(EAN): 9780271053882 Издательство: NBN International Рейтинг: Цена: 6748.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A collection of essays examining citizenship as a discursive phenomenon, in the sense that important civic functions take place in deliberation among citizens and that discourse is not prefatory to real action but in many ways constitutive of civic engagement.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.
Описание: The Rhetorical Surface of Democracy: How Deliberative Ideals Undermine Democratic Politics, by Scott Welsh, disputes the idea that democracy has anything to do with public deliberation in pursuit of collective judgment. Welsh argues, rather, that the impossibility of any kind of public judgment is the fact that democracy must face.
Автор: Ott Название: The Routledge Reader in Rhetorical Criticism ISBN: 0415517540 ISBN-13(EAN): 9780415517546 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together 50 key readings on rhetorical criticism in a single accessible format, The Rhetorical Criticism Reader furnishes instructors with an ideal resource for teaching and practicing the art of rhetorical criticism.
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