Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, Rajagopal, Behl Ramesh
Автор: Howard Daniel J., Kirmani Amna, Rajagopal Priyali Название: Social Influence and Consumer Behavior ISBN: 113884487X ISBN-13(EAN): 9781138844872 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.
The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include:
The relationship between the target and the influence agent determines the effectiveness of influence tactics
Priming consumers with products associated with social networks, such as iPhones for friends or refrigerators with families, makes those products become more attractive
Negative associations of celebrity endorsers can transfer to the brand
Cognitive dissonance underlies the question-behavior effect
Family decision-making includes emotional contagion and mirroring
Post-decisional information search is often conducted even when the search may reveal that a bad decision was made
The fear-then-relief technique can lead to purchase.
The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence.
Автор: Rajagopal, Behl Ramesh Название: Business Analytics and Cyber Security Management in Organizations ISBN: 152250902X ISBN-13(EAN): 9781522509028 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31046.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack.Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
Описание: This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing innovation, and developing customer-centric innovation projects. Discussions in the book also deliberate on how innovation business project can be managed systematically to enhance organizational performance.
Автор: Rajagopal Rachel Название: Unashamed Servant-Leadership ISBN: 178368366X ISBN-13(EAN): 9781783683666 Издательство: Неизвестно Цена: 3171.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing innovation, and developing customer-centric innovation projects. Discussions in the book also deliberate on how innovation business project can be managed systematically to enhance organizational performance.
Автор: Rajagopal Arvind, Rao Anupama Название: Media and Utopia: History, Imagination and Technology ISBN: 1138962643 ISBN-13(EAN): 9781138962644 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the utopian spaces that have historically been created through media, and analyses the conditions that made them possible. The essays in the volume address non-Western histories of technopolitics, through distinctive perspectives on how to conceive the relationship between social form, everyday life, and utopian possibility.
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