Автор: Youmans William Lafi Название: An Unlikely Audience: Al Jazeera`s Struggle in America ISBN: 0190655720 ISBN-13(EAN): 9780190655723 Издательство: Oxford Academ Рейтинг: Цена: 4513.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as hateful propaganda in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market. The network's decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audience investigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. William Youmans argues counter-intuitively that making sense of Al Jazeera's tortured push into the United States as a national news market, actually requires a local lens. He reveals the network's appeal to American audiences by presenting its three independent US-facing subsidiaries in their primary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outlets hinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries. An Unlikely Audience proves that place is critical to the formation and evolution of multi-national media organizations, despite the rise of communication technologies that many believe make location less relevant. Mining data from over 50 interviews since 2010, internal documents, and original surveys, the book offers a brisk and authoritative account of the world's most recognizable media-brand and its decade-long ingress into the US - crucial background for Al Jazeera's continued expansion in the United States.
Автор: Dewerth-Pallmeyer Название: The Audience in the News ISBN: 0805821104 ISBN-13(EAN): 9780805821109 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.
Автор: Dewerth-Pallmeyer Название: The Audience in the News ISBN: 0805821112 ISBN-13(EAN): 9780805821116 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.
Автор: Carpentier Nico Название: Audience Transformations ISBN: 0415827361 ISBN-13(EAN): 9780415827362 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The concept of the audience is changing. In the twenty-firstcentury there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.
Автор: Conner Lynne Название: Audience Engagement and the Role of Arts Talk in the Digital ISBN: 1137023910 ISBN-13(EAN): 9781137023919 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers readers an understanding of the theoretical framework for the concept of Arts Talk, provides historical background and a review of current thinking about the interpretive process, and, most importantly, provides ideas and insights into building audience-centered and audience-powered conversations about the arts.
Описание: Missing from the ongoing conversation about the titanic forces reshaping national journalism is the meaning of daily professional journalism in communities where the majority of Americans live. Edgar Simpson spent a year intimately engaged with all the news streams available in two Midwest counties--one where a daily newspaper had closed and one where a daily newspaper continues to operate--to better understand and illuminate national news trends and translate them to specific communities. News, Public Affairs, and the Public Sphere in a Digital Nation: Rise of the Audience outlines the clear implications for representative democracy in the face of a daily professional journalism in retreat. If the U.S. system is to thrive, more resources at the community level must be marshaled to support journalism. Further, citizens will have to become increasingly sophisticated in understanding the type of content they are consuming and, more importantly, what information they are not consuming. This book not only puts the problems in stark terms but offers unique, community-based solutions.
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