Автор: Andreas Musolff Название: Political Metaphor Analysis: Discourse and Scenarios ISBN: 1441160663 ISBN-13(EAN): 9781441160669 Издательство: Bloomsbury Academic Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings - and thus, to change social and political reality - comes into its own.
Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The 'classic' model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors.
As a central new analytical category, the notion of "metaphor scenario+? is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled.
Автор: Gibbs Jr Название: Metaphor Wars ISBN: 1107071143 ISBN-13(EAN): 9781107071148 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. This book explores the critical role that conceptual metaphors play in language, thought, cultural and expressive actions. It evaluates the arguments and evidence for and against conceptual metaphors across academic disciplines.
The book sets out identity of metaphor in the literary discourse from a comparative perspective and links it with the ontological metaphor of identity. The author analyses both American and Romanian texts such as Lucian Blaga’s lyrosophical hermeneutics, Ileana M?l?ncioiu, Mariana Marin and Sylvia Plath’s lyrical tirades, and Max Blecher’s poetic novels. She points out that ipseity is a trace of the postmodern bivalent condition that uses the vivid metaphor mechanism to describe its ontological lability as strength.
Название: Metaphor and discourse ISBN: 0230537308 ISBN-13(EAN): 9780230537309 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.
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