Описание: Full title: Deena Katz`s Complete Guide To Practice Management.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Описание: Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.
Описание: Fashion and Textile Design with Photoshop and Illustrator is a step-by-step guide to two essential tools for textile and fashion designers. Adobe Photoshop ® and Illustrator ® have eclipsed many specialist textile and fashion systems due to their intuitive design, versatile function, and constant evolution. Designer and educator Robert Hume guides you from novice to expert through eighteen carefully crafted projects. You’ll start by mastering layers and custom brushes, and learning about stripes and weaves, before moving on to repeats and colorways, and simple geometry, and finally learning key layout and presentation techniques in both programs. There’s also advice on sharing, communication and output, and help with diagnosing and correcting common problems. Files for many of the projects are available from www.bloomsbury.com/hume-textile-design. In addition, seven case studies showcase the work and creative thinking of innovative professional designers. These designers reflect on the appeal of Illustrator and Photoshop and offer insight and inspiration to help you develop your own fun and inventive designs.
Описание: This book investigates spiritual tourism - tourism characterised by an intentional search for spiritual benefit - from a contemporary religious studies perspective. Using field research gathered from spiritual tourism locations in Asia and Europe, and utilizing contemporary scholarship on practices concerned with meaning and identity, it explores the phenomena of journeys that are taken for self transformation, tracing the history of transformative ideas in Western cultures of travel, and including the modes in which the travel experience has been communicated. Spiritual Tourism provides an important opportunity to comment on the role of tourism in contemporary conceptions of spirituality and spiritual practice in Western society.
Over the past decade, tourism studies has broken out of its traditional institutional affiliation with business and management programs to take its legitimate place as an interdisciplinary social science field of cutting edge scholarship. The field has emerged as central to ongoing debates in social theory concerning such diverse topics as postcolonialism, mobility, and postmodernism, to name just a few. While there has been a diverse body of empirical research on this transformation the theoretical discussions in tourism studies remain largely attached to theories of modernity and Anglo-centric assumptions about tourism. There is a need for the field to come to terms theoretically with the contemporary and future realities of tourism as a truly global phenomenon.
Real Tourism is a significant volume which sets this new theoretical agenda, engaging directly with what tourism does in practice and in place and demonstrates the need for a theoretical intervention that moves tourism scholarship beyond the province of Anglophone thinking. The volume achieves this by explicitly bridging 'western' and 'non-western' scholarship on tourism; reframing theoretical discussions around 'real practices' instead of abstract typologies; and radically delinking tourism theory from the grand narratives of modernity and assumptions about authenticity, identity, tradition, and development. The book brings together leading academics in the field and provides provocative multidisciplinary and multi-contextual reflection on the future of tourism.
This original, timely and compelling volume puts forward new post modernist ideas and arguments about tourism today and in the future. It is essential reading for students, researchers and academics interested in Tourism.
Описание: A deeper examination of Basel III for more effective capital enhancement The Handbook of Basel III Capital Enhancing Bank Capital in Practice delves deep into the principles underpinning the capital dimension of Basel III to provide a more advanced understanding of real-world implementation.
Автор: Syratt Название: Manual of Travel Agency Practice ISBN: 0750656891 ISBN-13(EAN): 9780750656894 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covers issues including technology development, the Internet and global distribution systems. This manual demonstrates correct methods for processing travel reservations, identifying business client needs and suitable documentation. It also shows key facts for the profitable planning, organization and operation of the retail travel agency.
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