Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Stuber, Gordon L. Название: Principles of Mobile Communication ISBN: 1461403634 ISBN-13(EAN): 9781461403630 Издательство: Springer Рейтинг: Цена: 15672.00 р. Наличие на складе: Поставка под заказ.
Описание: Principles of Mobile Communication, Third Edition, is an authoritative treatment of the fundamentals of mobile communications. This book stresses the fundamentals of physical-layer wireless and mobile communications engineering that are important for the design of any wireless system. This book differs from others in the field by stressing mathematical modeling and analysis. It includes many detailed derivations from first principles, extensive literature references, and provides a level of depth that is necessary for graduate students wishing to pursue research on this topic. The book's focus will benefit students taking formal instruction and practicing engineers who are likely to already have familiarity with the standards and are seeking to increase their knowledge of this important subject. Major changes from the second edition: 1. Updated discussion of wireless standards (Chapter 1). 2. Updated treatment of land mobile radio propagation to include space-time correlation functions, mobile-to-mobile (or vehicle-to-vehicle) channels, multiple-input multiple-output (MIMO) channels, improved simulation models for land mobile radio channels, and 3G cellular simulation models. 3. Updated treatment of modulation techniques and power spectrum to include Nyquist pulse shaping and linearized Gaussian minimum shift keying (LGMSK). 4. Updated treatment of antenna diversity techniques to include optimum combining, non-coherent square-law combining, and classical beamforming. 5. Updated treatment of error control coding to include space-time block codes, the BCJR algorithm, bit interleaved coded modulation, and space-time trellis codes. 6. Updated treatment of spread spectrum to include code division multiple access (CDMA) multi-user detection techniques. 7. A completely new chapter on multi-carrier techniques to include the performance of orthogonal frequency division multiplexing (OFDM) on intersymbol interference (ISI) channels, OFDM residual ISI cancellation, single-carrier frequency domain equalization (SC-FDE), orthogonal frequency division multiple access (OFDMA) and single-carrier frequency division multiple access (SC-FDMA). 8. Updated discussion of frequency planning to include OFDMA frequency planning. 9. Updated treatment of CDMA cellular systems to include hierarchical CDMA cellular architectures and capacity analysis. 10. Updated treatment of radio resource management to include CDMA soft handoff analysis. Includes numerous homework problems throughout.
Автор: Baran Stanley J. Название: Mass Communication Theory ISBN: 1285052072 ISBN-13(EAN): 9781285052076 Издательство: Cengage Learning Рейтинг: Цена: 9027.00 р. Наличие на складе: Нет в наличии.
Описание: Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural.
Автор: Simon Sweeney Название: English for Business Communication Student`s book 2 ed. ISBN: 0521754496 ISBN-13(EAN): 9780521754491 Издательство: Cambridge University Press Рейтинг: Цена: 247.00 р. Наличие на складе: Нет в наличии.
Описание: English for Business Communications is a short course for managers who need to improve their communicative ability when: socializing using the telephone taking part in meetings negotiating presenting The focus is on building confidence and improving fluency. Key features - Modular approach for greater flexibility - Focus on listening and speaking - Language and communication skis checklists for all 15 units - realistic communication activities - new self-study sections for all 15 units to enhance effectiveness Components Student's Book Teacher's Book Audio Cassette Set (2) Audio CD (2)
Описание: From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, authors John V. Pavlik and Shawn McIntosh show how each branch of media--print, visual, and audio--relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats. Learn about topics and examples that are relevant to your everyday life: * A new chapter 6 on "Interactive Media: The Internet, Video Games, and Augmented Reality" * A new chapter 14 on "Global Media in the Digital Age" * Increased emphasis on how social media is changing our world in Chapter 7, "The Impact of Social Media" * New "Media Pioneers" boxes provide portraits of a diverse array of individuals, past and present, who have made an impact on media history in the five major career areas: Public Relations, Advertising, Broadcasting/Electronic Media, Journalism, and Media Studies Become a well-rounded expert in mass communication: * Streamlined content presents a clearer, more accessible narrative that integrates technology, culture, and economic factors more closely * Increased coverage of the effects of ethics and bias on the media * Updated coverage throughout, including interpersonal and mass communication convergence, gamification, augmented reality, cyber security, and the third screen Thought-provoking questions and engaging visuals: * Stunning new infographic-style art presents key concepts visually * Critical-thinking questions in specific photo captions ask you to analyze specific aspects of the media * Media Quizzes now contain more open-ended questions to stimulate critical thinking
Описание: "English for Business Communications is a short course for managers who need to improve their communicative ability when:
Автор: Simon Sweeney Название: Eng for Business Communication 2Ed TB ISBN: 052175450X ISBN-13(EAN): 9780521754507 Издательство: Cambridge University Press Рейтинг: Цена: 247.00 р. Наличие на складе: Нет в наличии.
Описание: English for Business Communications is a short course for managers who need to improve their communicative ability when:
socializing
using the telephone
taking part in meetings
negotiating
presenting
The focus is on building confidence and improving fluency.
Key features
• Modular approach for greater flexibility
• Focus on listening and speaking
• Language and communication skills checklists for all 15 units
• realistic communication activities
• new self-study sections for all 15 units to enhance effectiveness
Components
Student’s Book
Teacher’s Book
Audio Cassette Set (2)
Audio CD (2)
Автор: Gavin Ambrose Название: Design Thinking for Visual Communication ISBN: 1472572718 ISBN-13(EAN): 9781472572714 Издательство: Bloomsbury Academic Рейтинг: Цена: 3800.00 р. Наличие на складе: Нет в наличии.
Описание: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Описание: Career Award in Information and Communication Technology: Foundation Level accompanies the Cambridge International Examinations (CIE) syllabus for the Career Award in Information and Communication Technology at Foundation Level. It closely matches the content of the syllabus, and has been endorsed by CIE for use with its examination.
The author,an information technology specialist, writes in a lively, accessible style and uses a step-by-step approach to introduce students to the basic concepts and skills required.
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
Автор: Robert Trager, Susan Dente Ross, Amy Reynolds Название: The Law of Journalism and Mass Communication (Fifth Edition) ISBN: 1506303412 ISBN-13(EAN): 9781506303413 Издательство: Sage Publications Рейтинг: Цена: 15048.00 р. Наличие на складе: Поставка под заказ.
Описание: The latest edition of this comprehensive guide to US media law.
Автор: Cheney, George Название: Just a Job?: Communication, Ethics, and Professional Life ISBN: 0195182782 ISBN-13(EAN): 9780195182781 Издательство: Oxford Academ Рейтинг: Цена: 4196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The concept of 'professionalism' has gained everyday resonance in the twenty-first century, especially given recent corporate scandals. However, George Cheney argues, as much as it may be discussed, professionalism has lost much of its broader social and community-related implications, as the trends of careerism, consumerism, and contingent employment have challenged and eroded collective senses of professional responsibility. In addition, professionalism has become depoliticized, even as it has continued to manifest certain racial, class-oriented, and gender biases in many contexts. In Professional Ethics, Cheney will explore everyday practices in contemporary professional ethics. Specifically, he analyzes the broad patterns of our talk about 'being a professional' in contemporary industrialized societies and in global elite networks. Above all, he aims to produce a thematically unified, theoretically informed, and accessibly written account of the ways we understand not only specific ethical issues at work (e.g., advance notification of corporate layoffs, or conflicts of interest in commerce and politics) but also the ways we frame professional ethics today. Throughout, Cheney passionately describes the limited roles and absences of ethics in professional decisions and behavior today, and lays out the groundwork for a resurrection of professional citizenship. This volume should appeal to practicing managers, academics, and upper-division and graduate students in communication and business ethics.
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