Описание: This book constitutes the thoroughly refereed post-conference proceedings of the International Workshop on Multimodal Communication in Political Speech: Shaping Minds and Social Actions, held in Rome, Italy, during November 10-12, 2010.
Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
Popular music has long been used to entertain, provoke, challenge and liberate but also to oppress and control. Can popular music be political? What types of popular music work best with politics? How can songs, videos, concerts or any other musical commodity convey ideas about power, politics and identity?
Using Multimodal Critical Discourse Studies (MCDS), this book reveals the deeply political role played by popular music. Lyndon Way demonstrates how MCDS can provide important and timely insights on the political nature of popular music, due to its focus on how communication takes place, as well as its interest in discourse and how ideologies are naturalised and legitimised.
The book considers the example of contemporary Turkish society, with its complex and deep ideological divisions increasingly obvious under the stewardship of President Recep Tayyip Erdogan and his centre-right political party, in power since 2002. It looks at how the authorities seek to harness and control popular music and considers a wide range of popular music genres including rock, rap, protest and folk music. It shows how official promotional videos, protest cut-and-paste offerings, party-political election songs, live music events and internet discussions about popular music emerge as sites of power and resistance in certain venues and particularly across social media. Throughout the book, Lyndon Way shows that popular music is also deeply political.
Описание: Popular music has long been used to entertain, provoke, to challenge and liberate but also to oppress and control. This book shows how an innovative set of methods from Multimodal Critical Discourse Studies (MCDS) can be used to reveal the deeply political role played by some popular music. It is set in and around contemporary Turkish society, with its complex and deep ideological divisions increasingly obvious under the stewardship of President Recep Tayyip Erdogan and his centre-right political party in power since 2002. Deeper questions can be asked as to the extent popular music can articulate clear and more complex ideas about society, identities and events. The book takes up these kinds of questions which are commonly asked across the field of popular music studies and demonstrates how MCDS can provide an important and timely step forward due to its attention to the details of how communication takes place, its interest in discourse and how ideologies are naturalised and legitimized. This book is a part of the ongoing multimodal turn in critical discourse studies. There has also been an increase in interest specifically in popular music in CDS, stemming from the work of Van Leeuwen and Machin. This work shows the potential of studying the details of the lyrics of popular music, visuals associated with songs (as seen in pop videos) and musical sounds. It places these kinds of observations with the specific context of Erdogan’s Turkey, looking at how the authorities seek to harness and control popular music and how a wide range of popular music genres such as rock, rap, protest and folk music expressed in official promotional videos, protest cut-and-paste videos, party-political election songs, live music events and internet discussions about popular music emerge as sites of power and resistance in certain venues and particularly across social media.
Описание: A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.
Описание: A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.
Автор: Royce Terry D., Bowcher Wendy Название: New Directions in the Analysis of Multimodal Discourse ISBN: 1138839345 ISBN-13(EAN): 9781138839342 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers groundbreaking insights into exploring and accounting for the various facets of multimodality. It illustrates and tackles theoretical issues related to multimodal text analysis. The book focuses on important research areas: writing and graphology, genre, and ideology.
Название: Multimodal texts from around the world ISBN: 1349321400 ISBN-13(EAN): 9781349321407 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.
Автор: Adolphs Svenja, Carter Ronald Название: Spoken Corpus Linguistics: From Monomodal to Multimodal ISBN: 1138890626 ISBN-13(EAN): 9781138890626 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this book, Adolphs and Carter explore key approaches to work in spoken corpus linguistics. The book discusses some of the pioneering challenges faced in designing, building and utilising insights from the analysis of spoken corpora, arguing that, even though writing is heavily privileged in corpus research, the spoken language can reveal patterns of language use that are both different and distinctive and that this has important implications for the way in which language is described, for the study of human communication and for the field of applied linguistics as a whole.
Spoken Corpus Linguistics is divided into two main parts. The first part sets the scene by discussing traditional and new approaches to monomodal spoken corpus analysis, with a focus on discourse organisation and conversational interaction and with particular attention to forms of language such as discourse markers and multi-word units, areas of language not conventionally described but which are argued to be of importance to spoken language description and to spoken language learning and teaching research within the field of applied linguistics. The second part of the book moves into the multimodal domain and focuses on alignments between language and gesture in a spoken corpus, with particular reference to gestural movements of the head and the hand and to the different ways in which prosody might be used to enhance communication. A brief final chapter discusses new developments in the area of spoken corpus research, including the relationship between language and context, emerging research methods as well as discussing possible shifts in scope and emphasis in spoken corpus research in the future.
Описание: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Название: New studies in multimodality ISBN: 1350099147 ISBN-13(EAN): 9781350099142 Издательство: Bloomsbury Academic Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.
Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.
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