Communication Models for the Study of Mass Communications, Mcquail
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
Название: Models of Communication ISBN: 1138294551 ISBN-13(EAN): 9781138294554 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Models of Communication offers a timely reassessment of the significance of modelling in media and communication studies. From a rich variety of different perspectives, the collected essays explore the past, present, and future uses of communication models, in ordinary discourses concerning communication as well as in academic research.
Описание: This book argues that information communication technologies are not creating new forms of social structure, but rather altering long-standing institutions and amplifying existing trends of social change that have their origins in ancient times. Using a comparative historical perspective, it analyzes the applications of information communication technologies in relation to changes in norms and values, education institutions, the socialization of children, new forms of deviant and criminal behaviors, enhanced participation in religious activities, patterns of knowledge creation and use, the expansion of consumerism, and changing experiences of distance and time.
Описание: This book investigates through a network approach the progressive construction of a new Internet governance (IG) discourse resulting from the joint participation of institutional and non-institutional actors in the Internet Governance Forum.
Автор: Lester Paul Martin Название: Digital Innovations for Mass Communications ISBN: 041566294X ISBN-13(EAN): 9780415662949 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.
The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.
When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
The on-going constitutionalization of Europe has led to various changes in media and communications, opening up areas of debate regarding the role of traditional and new media in developing a specific European public sphere as part of the wider European Project. This timely volume addresses the little understood relationship between old and new media, communications policy at the European level, issues of regulation and competition within the EU, the role of the European Parliament in media policymaking, and the questions emerging about the sustainability of traditional public service broadcasting. To understand the concrete significance of these debates two contributions address specific practical areas, i.e. the potential of online environments and specific developments in European media contexts, such as channel strategies, web-related services, iDTV and community networks. Consequently, Mediating Europe provides an original and important contribution to understanding the role of the media in shaping a European public sphere.
Автор: Hsia Название: Mass Communications Research Methods ISBN: 1138954047 ISBN-13(EAN): 9781138954045 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Автор: Creedon P & Cramer J Название: Women in Mass Communication: Third Edition ISBN: 1412936942 ISBN-13(EAN): 9781412936941 Издательство: Sage Publications Рейтинг: Цена: 12197.00 р. Наличие на складе: Поставка под заказ.
Описание: Includes chapters on women`s opportunities and obstacles in online journalism, the role of women in health communication fields, and the growth of women in sports journalism. Emphasising on race, culture, and ethnicity, this book provides an analyses of the ways in which feminist theory and feminist perspectives affect mass communication.
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