Qualitative Research Methods in Consumer Psychology, 

Автор: Rohleder Poul
Название: Qualitative Research in Clinical and Health Psychology
ISBN: 1137291044 ISBN-13(EAN): 9781137291042
Издательство: Springer
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Цена: 6288.00 р.
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Описание: The first qualitative research methods textbook devoted to health and clinical psychology, this edited volume examines the issues and methods at the heart of qualitative research. With contributions from world-leading researchers, it features a wealth of examples from real-life research projects, illustrating how theory translates into practice.

Автор: Hackett Paul
Название: Quantitative Research Methods in Consumer Psychology
ISBN: 1138182729 ISBN-13(EAN): 9781138182721
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

Название: Quantitative Research Methods in Consumer Psychology
ISBN: 1138182699 ISBN-13(EAN): 9781138182691
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

Автор: Willig C & Stainton-Rogers W
Название: The SAGE Handbook of Qualitative Research in Psychology: Second Edition
ISBN: 1473925215 ISBN-13(EAN): 9781473925212
Издательство: Sage Publications
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Цена: 24552.00 р.
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Описание: One of our bestselling handbooks, The SAGE Handbook of Qualitative Research in Psychology is back for a second edition, with updated chapters and three new chapters introduced on Thematic Analysis, Interpretation and Netnography.

Автор: Banister Peter
Название: Qualitative Methods in Psychology
ISBN: 0335243053 ISBN-13(EAN): 9780335243051
Издательство: McGraw-Hill
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Цена: 6176.00 р.
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Описание: An introduction to qualitative methods, combining a solid grounding in theory with a guide to conducting investigations and critical assessment.

Название: Qualitative Research Methods in Consumer Psychology
ISBN: 1138023493 ISBN-13(EAN): 9781138023499
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Автор: Willig Carla
Название: Introducing Qualitative Research in Psychology
ISBN: 0335244491 ISBN-13(EAN): 9780335244492
Издательство: McGraw-Hill
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Цена: 6862.00 р.
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Описание: This vital student resource takes six different approaches to qualitative methods and discusses the techniques to use these in research.

Название: Handbook of Research Methods in Consumer Psychology
ISBN: 081535293X ISBN-13(EAN): 9780815352938
Издательство: Taylor&Francis
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Цена: 33686.00 р.
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Описание: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

Автор: Frank R. Kardes (Editor)
Название: Handbook of Research Methods in Consumer Psychology
ISBN: 0815352980 ISBN-13(EAN): 9780815352983
Издательство: Taylor&Francis
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Цена: 15312.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.