Quantitative Research Methods in Consumer Psychology,
Название: Qualitative Research Methods in Consumer Psychology ISBN: 1138023493 ISBN-13(EAN): 9781138023499 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Автор: Roger E. Millsap; Daniel M. Bolt; L. Andries van d Название: Quantitative Psychology Research ISBN: 3319353772 ISBN-13(EAN): 9783319353777 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 78th Annual Meeting of the Psychometric Society (IMPS) builds on the Psychometric Society`s mission to share quantitative methods relevant to psychology.
Автор: Hackett Paul Название: Quantitative Research Methods in Consumer Psychology ISBN: 1138182729 ISBN-13(EAN): 9781138182721 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
A practical guide to using modern software effectively in quantitative research in the social and natural sciences.
This book offers a practical guide to the computational methods at the heart of most modern quantitative research. It will be essential reading for research assistants needing hands-on experience; students entering PhD programs in business, economics, and other social or natural sciences; and those seeking quantitative jobs in industry. No background in computer science is assumed; a learner need only have a computer with access to the Internet. Using the example as its principal pedagogical device, the book offers tried-and-true prototypes that illustrate many important computational tasks required in quantitative research. The best way to use the book is to read it at the computer keyboard and learn by doing.
The book begins by introducing basic skills: how to use the operating system, how to organize data, and how to complete simple programming tasks. For its demonstrations, the book uses a UNIX-based operating system and a set of free software tools: the scripting language Python for programming tasks; the database management system SQLite; and the freely available R for statistical computing and graphics. The book goes on to describe particular tasks: analyzing data, implementing commonly used numerical and simulation methods, and creating extensions to Python to reduce cycle time. Finally, the book describes the use of LaTeX, a document markup language and preparation system.
Название: Qualitative Research Methods in Consumer Psychology ISBN: 1138085901 ISBN-13(EAN): 9781138085909 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Название: Handbook of Research Methods in Consumer Psychology ISBN: 081535293X ISBN-13(EAN): 9780815352938 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.
Автор: Frank R. Kardes (Editor) Название: Handbook of Research Methods in Consumer Psychology ISBN: 0815352980 ISBN-13(EAN): 9780815352983 Издательство: Taylor&Francis Рейтинг: Цена: 15312.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.
Автор: Sloan, Luke. Название: The Sage handbook of social media research methods / ISBN: 1473916321 ISBN-13(EAN): 9781473916326 Издательство: Sage Publications Рейтинг: Цена: 21384.00 р. Наличие на складе: Поставка под заказ.
Описание: The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.
Автор: Morley, Stephen (professor Of Clinical Psychology At University Of Leeds) Название: Quantitative case methods in clinical psychology ISBN: 1138211508 ISBN-13(EAN): 9781138211506 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Single-Case Methods in Clinical Psychology: A Practical Guide provides a concise and easily-accessible introduction to single-case research.
Автор: Gorard, Stephen Название: Quantitative methods in educational research ISBN: 0826453074 ISBN-13(EAN): 9780826453075 Издательство: Continuum Рейтинг: Цена: 6730.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This guide to quantitative research argues that the conventional distinction between primary and secondary research data is inadequate, since there is enormous need/opportunity for conducting research through using and reinterpreting secondary data.
Автор: Curtis Elizabeth Название: Quantitative Health Research Methods ISBN: 0335245730 ISBN-13(EAN): 9780335245734 Издательство: McGraw-Hill Рейтинг: Цена: 6176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a detailed and comprehensive guide to undertaking quantitative health research at postgraduate and professional level. This title takes you through the entire research process, from designing the project to presenting the results and can help you execute high quality quantitative research that improves and informs clinical practice.
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