Автор: Todorov Alexander Название: Face Value: The Irresistible Influence of First Impressions ISBN: 0691167494 ISBN-13(EAN): 9780691167497 Издательство: Wiley Рейтинг: Цена: 4752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The scientific story of first impressions--and why the snap character judgments we make from faces are irresistible but usually incorrect
We make up our minds about others after seeing their faces for a fraction of a second--and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions.
Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes.
A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.
Автор: Tudor Andrew Название: Image and Influence: Studies in the Sociology of Film ISBN: 1138992364 ISBN-13(EAN): 9781138992368 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text outlines what sociologists need to know of the nature of communication and of mass culture, while also looking in some empirical detail at the workings of the Hollywood community and the psychology of the star system. It explores trends such as attempts to adapt semiology and psycholinguistics to our understanding of film ‘language’, using them to develop a paradigm for film analysis. The book goes on to offer a guide to comprehension of the relation between cinema and society through detailed analysis of the relation between the German silent cinema and its social context and extensive discussion of popular genres like the western, gangster movie and horror movie. Seeing movies in terms of meaning, as reservoirs of culture which audiences may use for a variety purposes, this book uses a combination of sociological perspective and critical method to present a unique intriguing perspective.
Название: The Science of Social Influence ISBN: 1138006157 ISBN-13(EAN): 9781138006157 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research.
Описание: A global auto manufacturer rapidly flattens its leadership team to achieve unprecedented success. A retailer on the ropes financially manages to turn a profit in less than a year. A fast, casual restaurant has multiple cross-country cases of sick patrons, but sales bounce back a year later. How did they do it? By effectively selling the need for change to the people and teams in their organizations. As an agile change leader, you will own multiple disruptive, strategic, and operational challenges on your watch. Will you be able to sell your team on the need for change? Will you be able to generate the levels of buy-in and commitment required to transform your organization across multiple often misaligned stakeholder groups? In Selling Change, change leader and former management consultant Robert E. Smith, PhD, provides a practical and sustainable playbook to tackle one of the most difficult challenges facing leaders today: generating commitment and buy-in to organizational change. Selling Change shows how leaders can prepare for and transition through operational shifts by generating highly engaged commitment to change. The principles of effective commitment and buy-in are distilled into the 2IsC model (impact, influence, and consistency) that lays out a practical and road-tested process for crafting commitment-focused change communications. Smith outlines approaches leaders must embrace to overcome emotional, behavioral, and mental resistance to change by addressing the following questions: Why change? Why now? Why you? Why your change? Without clear answers to these questions, organizational transformation efforts flounder. Effective change leaders have transformed organizations in a variety of sectors including health care, manufacturing, retail, and technology, redistributing billions of dollars of value. Building on leading research, lessons learned, and proven frameworks, this book gives change leaders everything they need to lead their teams through the journey of creating the next version of their organizations, allowing them to create the future rather than being disrupted by change resistance.
Автор: Katz Название: Personal Influence ISBN: 1138529729 ISBN-13(EAN): 9781138529724 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events--and why financial panics can spread like epidemic viruses
In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize-winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior--what he calls narrative economics--has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events. Spread through the public in the form of popular stories, ideas can go viral and move markets--whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these--transmitted by word of mouth, by the news media, and increasingly by social media--drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality. The stories people tell--about economic confidence or panic, housing booms, the American dream, or Bitcoin--affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.
-- "The Economist"
Автор: Andrew Tudor Название: Image and Influence: Studies in the Sociology of Film ISBN: 0415726638 ISBN-13(EAN): 9780415726634 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text outlines what sociologists need to know of the nature of communication and of mass culture, while also looking in some empirical detail at the workings of the Hollywood community and the psychology of the star system. It explores trends such as attempts to adapt semiology and psycholinguistics to our understanding of film ‘language’, using them to develop a paradigm for film analysis. The book goes on to offer a guide to comprehension of the relation between cinema and society through detailed analysis of the relation between the German silent cinema and its social context and extensive discussion of popular genres like the western, gangster movie and horror movie. Seeing movies in terms of meaning, as reservoirs of culture which audiences may use for a variety purposes, this book uses a combination of sociological perspective and critical method to present a unique intriguing perspective.
Автор: Mugny Название: The Social Psychology of Minority Influence ISBN: 0521128781 ISBN-13(EAN): 9780521128780 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1987, looks at the processes and spread of social innovation: the mechanisms of this innovation are rooted in the conflict that minorities are capable of creating in others and introducing into the social system. These innovations give rise to rejection, discrimination and denial of the minority group.
Автор: Berger Jonah Название: Invisible Influence ISBN: 1471148041 ISBN-13(EAN): 9781471148040 Издательство: Simon&Schuster UK Рейтинг: Цена: 2473.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.
Автор: Wosinska Wilhelmina, Cialdini Robert B. PhD, Barrett Daniel W. Название: The Practice of Social Influence in Multiple Cultures ISBN: 1138012602 ISBN-13(EAN): 9781138012608 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.
Автор: Kostelijk, Erik (amsterdam University Of Applied Sciences, The Netherlands) Название: Influence of values on consumer behaviour ISBN: 1138489557 ISBN-13(EAN): 9781138489554 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
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