Globalization and Europe`s Rural Regions, Nienaber
Автор: Sheppard Eric Название: Limits to Globalization ISBN: 0199681163 ISBN-13(EAN): 9780199681167 Издательство: Oxford Academ Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This book summarizes how globalizing capitalism-the economic system now presumed to dominate the global economy-can be understood from a geographical perspective.
Описание: This book presents an alternative theory of globalization that derives not from the dominant perspective of the West, from which this process emerged, but from the critical vantage point of the Third World, which has borne the heaviest burdens of globalization.
Название: Regions, Globalization and the Knowledge-Based Economy ISBN: 0199250014 ISBN-13(EAN): 9780199250011 Издательство: Oxford Academ Рейтинг: Цена: 16236.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can we explain the paradox of growing transnationalization of the production of goods and services and the tendency for certain kinds of activities to be concentrated or clustered in one place? In today`s changing economic environment how do firms make decisions about location and the development and deployment of their capabilities?
Название: Globalization, agriculture and food in the caribbean ISBN: 1137538368 ISBN-13(EAN): 9781137538369 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The last decade has seen a growing body of research about globalization and climate change in the Caribbean. It explores research from a number of Caribbean islands dealing with a range of issues related to agriculture and food in the context of globalization and climate change.
Автор: Faulconbridge, James R. Taylor, Peter Название: Globalization of advertising ISBN: 1138867349 ISBN-13(EAN): 9781138867345 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.
The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.
This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.
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