Описание: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
Автор: Nixon Название: Digital Media Usage Across the Life Course ISBN: 1472455800 ISBN-13(EAN): 9781472455802 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Portrays the relationship that we have with technology and how that relationship impacts upon our lived lives. Drawing on a range of theoretical perspectives that cross traditional subject boundaries, this title examines the ways in which we both react to and are, to an extent, shaped by the technologies we interact with.
Описание: Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Автор: Nadali Davide Название: This Is Not a Copy ISBN: 1501337831 ISBN-13(EAN): 9781501337833 Издательство: Bloomsbury Academic Рейтинг: Цена: 20592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In This Is Not a Copy, Kaja Marczewska identifies a characteristic 'copy-paste' tendency in contemporary culture-a shift in attitude that allows reproduction and plagiarizing to become a norm in cultural production. This inclination can be observed in literature and non-literary forms of writing at an unprecedented level, as experiments with text redefine the nature of creativity. Responding to these transformations, Marczewska argues that we must radically rethink our conceptions of artistic practice and proposes a move away from the familiar categories of copying and originality, creativity and plagiarism in favour of the notion of iteration.
Developing the new concept of the Iterative Turn, This Is Not a Copy identifies and theorizes the turn toward ubiquitous iteration as a condition of text-based creative practices as they emerge in response to contemporary technologies. Conceiving of writing as iterative invites us to address a set of new, critical questions about contemporary culture. Combining discussion of literature, experimental and electronic writing, mainstream and independent publishing with debates in 20th- and 21st-century art, contemporary media culture, transforming technologies and copyright laws, This Is Not a Copy offers a timely and urgently needed argument, introducing a unique new perspective on practices that permeate our contemporary culture.
Due to the increasing lingua-cultural heterogeneity of today’s users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing.
Автор: John Banks Название: Co-creating Videogames ISBN: 184966496X ISBN-13(EAN): 9781849664967 Издательство: Bloomsbury Academic Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book draws from, and is supported by, a decade of ethnographic research undertaken with videogames development companies located in Australia and the USA. It explores key contemporary issues in participatory media culture, including questions of technology, labour and professional expertise.
Автор: Phelan Catherine W. Название: The Digital Evolution of an American Identity ISBN: 0415897610 ISBN-13(EAN): 9780415897617 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Digital Evolution of an American Identity details how the concept of American individualism is challenged by the digital revolution. As digital media alter our print-dominant culture, assumptions regarding the relationship of the individual to the larger community become increasingly problematic. Current arguments regarding freedom of speech and confusion about what is meant by privacy illustrate the nature of the challenge.
C. Waite defines individualism as the ways in which the American culture traditionally strives to balance the rights of the individual against the needs of the group. Americans struggle to understand what it means to be responsible both for one's self and for the welfare of others. They struggle with this not as an academic might, but in concrete and specific cases, often caught at cross-purposes with conflicting goods. This is a historic struggle, intrinsic to the very fabric of America's democratic society, as illustrated by its laws and customs.
The American democracy has supported a view of the person as an autonomous individual. Yet that concept of American individualism no longer adequately captures the role of the self in the social world. The digital environment challenges that autonomy by creating new avenues for speech and new forms of social networks. Though the transition from a print-based culture to the digital domain entails a global revolution, American culture will suffer the consequences of that revolution more profoundly than other cultures because the concept of American individualism is foundational to its democratic way of life.
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