Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences, Emi Moriuchi
Автор: Holt Douglas Название: Cultural Strategy ISBN: 0199655855 ISBN-13(EAN): 9780199655854 Издательство: Oxford Academ Рейтинг: Цена: 4830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.
Описание: By the mid-1990s feminist theorists and critics began to challenge conventional thinking about sex difference and its relationship to gender and sexuality. Scholars such as Anne Fausto-Sterling and Judith Butler troubled the sex-gender/nature-nurture divide. Some have asserted that these questions about sex are much too abstract to contribute to a valuable understanding of the material politics faced by feminist movements. In A Question of Sex, Kristan Poirot challenges this assumption and demonstrates that contemporary theories about sex, gender, identity, and difference compel a rethinking of the history of feminist movements and their rhetorical practices. Poirot focuses on five case studies--the circulation of Sojourner Truth's Ain't I a Woman? in early and contemporary feminist contexts; the visual rhetorics of the feminist self-help health movement; the public discourse of Elizabeth Cady Stanton and early nineteenth-century ideas about suffrage, sex, and race; the conflicts over lesbian sexuality in the 1960s and 1970s; and the discourse that surrounds twenty-first-century SlutWalks. In the process, Poirot rethinks the terms through which we understand U.S. feminist movements to explore the ways feminism has questioned sexed distinctions and practices over time. She emphasizes the importance of reading feminist engagements with sex as rhetorical endeavors--practices that are shaped by the instrumental demands of movements, the exigent situations that call for feminists to respond, and the enduring philosophical traditions that circulate in U.S. political contexts., reviewing a previous edition or volume
Описание: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Автор: Stephen O`Neill Название: Broadcast your Shakespeare: Continuity and Change Across Media ISBN: 1474295118 ISBN-13(EAN): 9781474295116 Издательство: Bloomsbury Academic Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume of essays contributes to current debates about Shakespeare in new media. It importantly develops the field by providing a comparativist approach to Shakespeare’s dynamic media history. Contributors to Broadcast Your Shakespeare address the variety of ways Shakespeare texts have been expressed through different media and continue to be. Writing at the intersection of Shakespeare studies and media studies, these international contributors also consider the role of a particular media in producing Shakespeare’s effect on us - as readers, viewers and users. The volume suggests how current analyses of new media Shakespeare have much to learn from older media, and that an awareness both of media specificity and also continuity can enhance Shakespeare pedagogy and research.
Автор: Nixon Название: Digital Media Usage Across the Life Course ISBN: 1472455800 ISBN-13(EAN): 9781472455802 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Portrays the relationship that we have with technology and how that relationship impacts upon our lived lives. Drawing on a range of theoretical perspectives that cross traditional subject boundaries, this title examines the ways in which we both react to and are, to an extent, shaped by the technologies we interact with.
Название: Education and Cultural Differences ISBN: 0415793009 ISBN-13(EAN): 9780415793001 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
First published in 1992, this book looks at the interaction between ideals and reality, with the focus upon social inequality and education in modern society, as well as the possibilities for education to lessen the related problems.
The essays in this volume examine three forms of inequality in global society: aboriginal societies in modern industrial states; long-established communities that have been denied full status; and differences arising from recent population migrations. In doing so, it considers how education might support the efforts of all members of society to pursue the goal of equal status for all.
Название: Digital Media Usage Across the Life Course ISBN: 1138494372 ISBN-13(EAN): 9781138494374 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New York Times columnist, Thomas Friedman declared the modern age in which we live as the ’age of distraction’ in 2006. The basis of his argument was that technology has changed the ways in which our minds function and our capacity to dedicate ourselves to any particular task. Others assert that our attention spans and ability to learn have been changed and that the use of media devices has become essential to many people’s daily lives and indeed the impulse to use technology is harder to resist than unwanted urges for eating, alcohol or sex. This book seeks to portray the see-saw like relationship that we have with technology and how that relationship impacts upon our lived lives. Drawing on a range of theoretical perspectives that cross traditional subject boundaries we examine the ways in which we both react to and are, to an extent, shaped by the technologies we interact with and how we construct the relationships with others that we facilitate via the use of Information Communication Technologies (ICTs) be it as discreet online only relationships or the blending of ICTs enabled communication with real life co present interactions.
Автор: Stephen O`Neill Название: Broadcast your Shakespeare: Continuity and Change Across Media ISBN: 1350118826 ISBN-13(EAN): 9781350118829 Издательство: Bloomsbury Academic Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume of essays contributes to current debates about Shakespeare in new media. It importantly develops the field by providing a comparativist approach to Shakespeare’s dynamic media history. Contributors to Broadcast Your Shakespeare address the variety of ways Shakespeare texts have been expressed through different media and continue to be. Writing at the intersection of Shakespeare studies and media studies, these international contributors also consider the role of a particular media in producing Shakespeare’s effect on us - as readers, viewers and users. The volume suggests how current analyses of new media Shakespeare have much to learn from older media, and that an awareness both of media specificity and also continuity can enhance Shakespeare pedagogy and research.
Due to the increasing lingua-cultural heterogeneity of today’s users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing.
Автор: Johnson, Richard Chambers, Deborah Raghuram, Parvati Tincknell, Estella Название: The Practice of Cultural Studies Sage Publications (CA), 2004. - Hardback, 312 p. ISBN: 0761960996 ISBN-13(EAN): 9780761960997 Издательство: Sage Publications Рейтинг: Цена: 24394.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting students with a how-to guide to doing research in cultural studies, The Practice of Cultural Studies is an original introduction to the field.The book combines clear introductions to the core concepts of cultural studies with a very practical sense of how research in the field actually gets done.
Автор: Domen Bajde, Dannie Kjeldgaard, Russell W. Belk Название: Consumer Culture Theory ISBN: 1787542866 ISBN-13(EAN): 9781787542860 Издательство: Emerald Рейтинг: Цена: 15244.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: `Objects and their doings`, `Glocalization`, and `Constituting Markets`.
Описание: With over 40,000 copies sold, Cultural Studies: Theory and Practice has been the indispensable guide to studying culture for generations of students, pulling key concepts, theories and thinkers in one comprehensive, authoritative yet accessible resource.
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