Cultural Strategy, Holt Douglas

Автор: Young, H.peyton
Название: Individual strategy and social structure
ISBN: 0691086877 ISBN-13(EAN): 9780691086873
Издательство: Wiley
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Цена: 10771.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.

Автор: Besanko D
Название: Economics of Strategy 5e International Student Version
ISBN: 0470484837 ISBN-13(EAN): 9780470484838
Издательство: Wiley
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Цена: 7443.00 р.
Наличие на складе: Поставка под заказ.

Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.

Автор: Thomas David B., Barlow Mike
Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
ISBN: 0470886021 ISBN-13(EAN): 9780470886021
Издательство: Wiley
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Цена: 5542.00 р.
Наличие на складе: Поставка под заказ.

Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
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Цена: 9779.00 р.
Наличие на складе: Поставка под заказ.

Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
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Цена: 25027.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

Автор: Esty
Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
ISBN: 0470393742 ISBN-13(EAN): 9780470393741
Издательство: Wiley
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Цена: 3369.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 3252.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 7920.00 р.
Наличие на складе: Поставка под заказ.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Автор: Wolin Richard
Название: The Wind from the East: French Intellectuals, the Cultural Revolution, and the Legacy of the 1960s
ISBN: 0691129983 ISBN-13(EAN): 9780691129983
Издательство: Wiley
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Цена: 3952.00 р.
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Автор: George S. Day
Название: Wharton on Dynamic Competitive Strategy
ISBN: 0471689572 ISBN-13(EAN): 9780471689577
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.