Re-platforming the airline business :, Taneja, Nawal K.,
Автор: McAfee Andrew, Brynjolfsson Erik Название: Machine, Platform, Crowd: Harnessing Our Digital Future ISBN: 039335606X ISBN-13(EAN): 9780393356069 Издательство: Wiley Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the authors of the best-selling The Second Machine Age, a leader`s guide to success in a rapidly changing economy.
Автор: Shaw, Stephen Название: Airline marketing and management ISBN: 1409401499 ISBN-13(EAN): 9781409401490 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today`s airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u
Автор: Doganis, Rigas Название: Airline business ISBN: 0415346150 ISBN-13(EAN): 9780415346153 Издательство: Taylor&Francis Рейтинг: Цена: 12248.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of Rigas Doganis` book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Автор: Boulton, Richard|| Название: Creating and Managing a CRM Platform for your Organisation ISBN: 1138335789 ISBN-13(EAN): 9781138335783 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.
Автор: Zheng Название: Brand Platform in the Professional Sport Industry ISBN: 3319903527 ISBN-13(EAN): 9783319903521 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Chapter 1: Sport, Information, and the Attention Economy
Chapter 2: The Evolution of Professional Sports as a Multi-sided Market
Chapter 3: Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry
Chapter 4: Creating a Combined Multi-sided Market and Brand Platform Ecosystem
Автор: Boulton, Richard|| Название: Creating and Managing a CRM Platform for your Organisation ISBN: 1138335800 ISBN-13(EAN): 9781138335806 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.
Автор: Lehnerd Alvin P., Meyer Marc H. Название: The Power of Product Platforms ISBN: 1451655304 ISBN-13(EAN): 9781451655308 Издательство: Simon & Schuster Рейтинг: Цена: 2619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single platform of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust--highly functional, elegant in their design, reasonably priced, and a pleasure to use--the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
Автор: Sivan Yesha Y. Название: Handbook on 3D3C Platforms ISBN: 3319220403 ISBN-13(EAN): 9783319220406 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Stefan H. Hallerstede Название: Managing the Lifecycle of Open Innovation Platforms ISBN: 3658025077 ISBN-13(EAN): 9783658025076 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: These tools, like innovation communities, innovation contests, innovation toolkits, and innovation market places, are subsumed under the term open innovation platforms (OIPs). He builds on three in-depth cases of professional OIP lifecycle management, and compiles guidelines for managing each phase of an OIP`s lifecycle.
Автор: Andrew McAfee, Erik Brynjolfsson Название: Machine, Platform, Crowd: Harnessing Our Digital Future ISBN: 0393254291 ISBN-13(EAN): 9780393254297 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the authors of the best-selling The Second Machine Age, a leader`s guide to success in a rapidly changing economy.
Автор: Young Won Park Название: Business Architecture Strategy and Platform-Based Ecosystems ISBN: 9811055343 ISBN-13(EAN): 9789811055348 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a framework and real case analyses concerning business architecture strategy and platform-based ecosystems. Firstly, the book introduces a framework of business architecture strategy and suggests an engineering process that employs a business architecture analysis system in which the various business best-practices information technology (IT) tools are integrated into an interface. More specifically, this architecture analysis provides the means to realize two essential features: a strategy that allows global firms to sense changing market needs, and a tool that combines mechanical engineering with electronics and software IT tools.Secondly, the book discusses platform-based ecosystems. Crucial issues for today’s firms are associated with value creation through their platform and ecosystem framework. With a major emphasis on modular product architecture, US firms have focused heavily on platform development in modular industries. Their base is operation system (OS) software, so that IT firms in general focus on software capabilities—and digital control in particular. In contrast, the advantage for Japanese firms is not digital but analog control. Without any drastic changes in their industry practices, Japanese firms are likely to sustain their analog platform advantage. The book subsequently puts forward a holistic view through the connection of business architecture strategy and platform-based ecosystems. The theoretical framework and case illustrations are especially useful to firms involved in a variety of industries that must respond to the turbulent environmental changes of the digital era. Most of the cases target not only Japanese firms but also many other global firms. Readers are systematically shown how to balance technological competence and customer competence by using the framework of business architecture strategy and platform-based ecosystems.
Автор: Reillier Laure Claire Название: Platform Strategy ISBN: 1472480244 ISBN-13(EAN): 9781472480248 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
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