Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: Julia N Albrecht Название: Visitor Management in Tourism Destinations ISBN: 1780647352 ISBN-13(EAN): 9781780647357 Издательство: Marston Book Services Рейтинг: Цена: 19402.00 р. Наличие на складе: Поставка под заказ.
Описание: This book demonstrates current knowledge on Visitor Management and provides insight into conceptual issues.
Описание: This book covers ideological motives and religious perceptions behind travel to sites. Beginning with contemporary perspectives of pilgrimage, it then discusses management aspects such as logistics, infrastructure, malevolent behaviour and evangelical volunteers, and provides practical applications, models and illustrations to aid understanding.
Автор: Inkson Clare Название: Tourism Management ISBN: 1526423898 ISBN-13(EAN): 9781526423894 Издательство: Sage Publications Рейтинг: Цена: 7126.00 р. Наличие на складе: Нет в наличии.
Описание: An introductory text that gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities. Now in a full colour design, the new edition features a clear focus on the issues affecting 21st century tourism, providing students with extensive coverage on the effects of globalisation and global conflict; sustainability and climate change; developments in digital technology and the rise of the sharing economy. International case-studies and snapshots (mini-case studies) are used throughout and have been taken from around the globe, including the US, China, Russia, Gambia, Bhutan, Cuba, Singapore, New Zealand, Australia, Caribbean, Canada and the UK, and from companies including TUI, Airbnb and Marriot. The accompanying Online Resources include PowerPoint slides and an Instructor's Manual for lecturers and additional case studies, useful video links, and web links for students. Suitable for students new to tourism studies.
Автор: Chris Cooper, Serena Volo, William C. Gartner, Noe Название: Sage handbook of tourism management ISBN: 1526461129 ISBN-13(EAN): 9781526461124 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Нет в наличии.
Описание: The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Автор: Chris Cooper, Serena Volo, William C. Gartner, Noe Название: Sage handbook of tourism management ISBN: 1526461137 ISBN-13(EAN): 9781526461131 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Нет в наличии.
Описание: The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Автор: Dileep Название: Tourism, Transport and Travel Management ISBN: 1138557447 ISBN-13(EAN): 9781138557444 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive textbook provides students with essential knowledge of the intricate relationship existing between travel, transport and tourism.Written in an accessible and engaging style, this is an invaluable resource for students of tourism, hospitality, transport and travel management courses.
Автор: Nigel Evans Название: Strategic Management for Travel and Tourism ISBN: 0750648546 ISBN-13(EAN): 9780750648547 Издательство: Taylor&Francis Рейтинг: Цена: 3828.00 р. Наличие на складе: Нет в наличии.
Описание: This text is designed for students studying strategy on travel and tourism courses. Whilst strategic management theory is generic, this text adapts and applies the theory to the needs of this particular industrial sector, thereby speaking the language of the Travel and Tourism student. In this text, the theory is contextualized by use of sector specific case studies from large scale business such as Air Tours, Marriot, Thomas Cook and South West Airlines. The text also focuses on smaller businesses with a specific focus at the end of most chapters. This text aims to meet the needs of TTH students, concentrating on specific, relevant areas and appreciating that this is a service-based sector. It also presents pedagogic features including objectives, review questions, illustrative case studies, longer case studies for seminar work and summaries.
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