Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 2771.00 р. 3958.00-30% Наличие на складе: Есть (1 шт.) Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Описание: The main objective of this book is to provide both academics and practitioners with a global vision of the evolution of internal auditing in a fast-changing business landscape driven by digital transformation. The book also investigates the impact of the COVID-19 pandemic on internal auditing.
Автор: Marx, Edward , Padmanabhan, Paddy Название: Healthcare Digital Transformation ISBN: 0367476576 ISBN-13(EAN): 9780367476571 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector.
Автор: Badiru, Adedeji Bodunde, Название: Operational excellence in the new digital era / ISBN: 0367509814 ISBN-13(EAN): 9780367509811 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Operational excellence, as a quest in the prevailing digital era, is predicated on a systems view of the operating environments in business, industry, government, academia, and other organizational entities. This book uses a systems-based approach to how operational excellence can be pursued, achieved, and sustained.
Автор: Upadrista, Venkatesh Название: Formula 4.0 for digital transformation ISBN: 0367746840 ISBN-13(EAN): 9780367746841 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A staggering 70% of digital transformations have failed as per McKinsey. The key reason why enterprises are failing in their digital transformation journey is because there is no standard framework existing in the industry that enterprises can use to transform themselves to digital.
Описание: Prologue: Mail-order companies without catalogues, orchestras without conductors, self-determined footballers and five colours.- Creative Destruction - the Digital Revolution and its Consequences.- A brief history of the management ideas of the 20th century.- Cracks in the world view of classical management.- A Brief History of Successful Lateral Organizations.- Lateral Management in the 21st Century.- Epilogue.
Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. This works to a point but what happens when your market becomes saturated? How can you continue to reach your business objectives without a steady stream of leads? How can you stand out from the crowd or keep digital-savvy upstarts at bay? Could a digital marketing pipeline give you an edge over your competition?
The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business.
Read Get Online to:
Debunk common misconceptions about digital marketing and social media
Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps
Know how much you should spend on digital marketing to get results Create content that really connects with your audience
Nurture prospects and convert them into paying customers
If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.
Описание: If you want to learn how to start a profitable online business, then keep reading
Entrepreneurs and influencers all around the world are starting to pay attention to the business opportunities provided by the internet. In fact, during the last 5 years, online commerce has seen a growth of over 300% and this trend will not change very soon.
However, even if the numbers look incredible, big brands and companies have not saturated the entire market yet. Why? Because they have still to shift their focus from old school tactics to powerful digital marketing strategies. This allows retailers and new entrepreneurs to take full advantage of users' attention, which is greatly underpriced at this moment. It is just a question of when big names will start to heavily market online, not if they will do that. Once we will see big companies deploying large sums of money into digital marketing, it will be almost impossible for the average Joe to start an online business.
This is why you need to start today, following the right strategies.
Here is what you will discover in this book:
The 3 secret building blocks to every effective digital marketing strategy and how you can use them to take your online business to the next level
The only way to turn viewers into paying customers on a consistent basis
The best products to sell on your dropshipping store to guarantee sales and profits and how you can find the right supplier for you
How to effectively sell your products on Amazon, making sure to be profitable over a long period of time
The only way to generate high commissions selling products you do not own and how you can get started for under 100$
A step by step guide to get started with Amazon FBA
and much, much more
The beauty of starting an online business is that it can be done with little money. That is because it is still a new environment and the competition is pretty low. Being able to position yourself effectively is the best way to assure your business a long lasting success.
This is the best time to start focusing on your online business, as people are spending more time than ever on their phones.
Описание: Each case takes a holistic approach and by doing so, each chapter recognizes that BPM in practice is a multidimensional endeavor covering strategy to operations, systems and infrastructure, governance and culture, models and running processes.This volume also introduces a new device to plan and scope BPM initiatives: the BPM Billboard.
Автор: Vincenzo Morabito Название: Digital Entrepreneurship ISBN: 1108969852 ISBN-13(EAN): 9781108969857 Издательство: Cambridge Academ Рейтинг: Цена: 4594.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Providing a strategic overview of the main challenges and trends related to digital entrepreneurship, this book will a useful tool for both business students and established executives alike.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Автор: Johanning Название: IT Strategy ISBN: 3658387718 ISBN-13(EAN): 9783658387716 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Поставка под заказ.
Описание: Create an IT strategy for your company with this book. In seven consecutive steps, this book presents the development of an IT strategy for manufacturing companies with the possibility of practical implementation using ready-made worksheets. It looks at all the issues relevant to an IT strategy, from deriving the IT strategy from the corporate strategy to creating the application and sourcing strategy. The role of IT in the company and the role of the CIO are examined in detail, and the demand/supply model is presented in detail as a structural organisation. In this book, the reader learns how to transfer the IT strategy into a roadmap for implementation, how to use a portfolio to control the projects and how to implement and control the goals of the IT strategy with a specially developed IT strategy cockpit. The second edition takes greater account of digitalisation This second edition focuses on manufacturing companies in order to take into account the industry focus of any IT strategy. It also considers the distinction from digitalisation and digitalisation strategies and contains additional explanations on agile methods, DevOps as well as bi-modal IT structures. As a result, the existing 7-step concept for developing an IT strategy has become more focused and has taken on the current issues of IT and digitalisation, which continue to develop at a rapid pace. In terms of content, the book on creating IT strategies focuses on the following areas: - Fundamentals of IT strategy as well as differentiation from a digitalisation strategy. - Reasons for an IT strategy - As-is analysis of IT - Analysis of the corporate strategy - IT application strategy - Sourcing strategy - IT organisation and IT governance - Practical implementation: budgeting, IT roadmap and IT project portfolio - Monitoring and control of the IT strategy with the IT strategy cockpit The author primarily addresses CIOs and IT managers of medium-sized to large companies and groups in the manufacturing industry. In addition, the book is suitable for the following target groups: - IT staff, IT controlling and IT management level employees. - IT management consultants - CFOs, CEOs, managing directors and board members of manufacturing companies
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