Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 2771.00 р. 3958.00-30% Наличие на складе: Есть (1 шт.) Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Описание: The main objective of this book is to provide both academics and practitioners with a global vision of the evolution of internal auditing in a fast-changing business landscape driven by digital transformation. The book also investigates the impact of the COVID-19 pandemic on internal auditing.
Автор: Marx, Edward , Padmanabhan, Paddy Название: Healthcare Digital Transformation ISBN: 0367476576 ISBN-13(EAN): 9780367476571 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector.
Автор: Mishra, Smeeta Название: Digital cultures ISBN: 0367724987 ISBN-13(EAN): 9780367724986 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book showcases the fascinating ways in which we use our digital devices, social media platforms and apps by drawing upon academic research, everyday observations and a determination to challenge assumptions and hasty generalizations.
Автор: Vincenzo Morabito Название: Digital Entrepreneurship ISBN: 1108969852 ISBN-13(EAN): 9781108969857 Издательство: Cambridge Academ Рейтинг: Цена: 4594.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Providing a strategic overview of the main challenges and trends related to digital entrepreneurship, this book will a useful tool for both business students and established executives alike.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Описание: Each case takes a holistic approach and by doing so, each chapter recognizes that BPM in practice is a multidimensional endeavor covering strategy to operations, systems and infrastructure, governance and culture, models and running processes.This volume also introduces a new device to plan and scope BPM initiatives: the BPM Billboard.
Автор: Tajeddini Kayhan Название: Tourism, Hospitality and Digital Transformation ISBN: 036715000X ISBN-13(EAN): 9780367150006 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Автор: Badiru, Adedeji Bodunde, Название: Operational excellence in the new digital era / ISBN: 0367509814 ISBN-13(EAN): 9780367509811 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Operational excellence, as a quest in the prevailing digital era, is predicated on a systems view of the operating environments in business, industry, government, academia, and other organizational entities. This book uses a systems-based approach to how operational excellence can be pursued, achieved, and sustained.
Автор: Upadrista, Venkatesh Название: Formula 4.0 for digital transformation ISBN: 0367746840 ISBN-13(EAN): 9780367746841 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A staggering 70% of digital transformations have failed as per McKinsey. The key reason why enterprises are failing in their digital transformation journey is because there is no standard framework existing in the industry that enterprises can use to transform themselves to digital.
Описание: Prologue: Mail-order companies without catalogues, orchestras without conductors, self-determined footballers and five colours.- Creative Destruction - the Digital Revolution and its Consequences.- A brief history of the management ideas of the 20th century.- Cracks in the world view of classical management.- A Brief History of Successful Lateral Organizations.- Lateral Management in the 21st Century.- Epilogue.
Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. This works to a point but what happens when your market becomes saturated? How can you continue to reach your business objectives without a steady stream of leads? How can you stand out from the crowd or keep digital-savvy upstarts at bay? Could a digital marketing pipeline give you an edge over your competition?
The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business.
Read Get Online to:
Debunk common misconceptions about digital marketing and social media
Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps
Know how much you should spend on digital marketing to get results Create content that really connects with your audience
Nurture prospects and convert them into paying customers
If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.
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