Tourism, Hospitality and Digital Transformation, Tajeddini Kayhan
Старое издание
Автор: Tajeddini, Kayhan Название: Tourism, Hospitality and Digital Transformation ISBN: 0367149990 ISBN-13(EAN): 9780367149994 Издательство: Taylor&Francis Цена: 22202.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Brotherton Bob Название: Researching Hospitality and Tourism ISBN: 1446287556 ISBN-13(EAN): 9781446287552 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
Автор: Susan Slocum, Carol Kline, Andrew Holden Название: Scientific Tourism: Researchers as Travellers ISBN: 1138083925 ISBN-13(EAN): 9781138083929 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As researchers in emerging economies, scientists are often the first foreign visitors to stay in remote rural areas and, on occasion, form joint venture ecotourism and community tourism projects or poverty alleviation schemes between local agencies or NGOs, the local community, and their home institution or agency. They therefore can contribute to avenues for the conservation of natural resources and the development of rural communities as well as influencing the future tourism development through its perceived legitimacy and the destination image it promotes.
This book for the first time critically reviews tourism debates surrounding this emerging market of scientific and research oriented tourism. It is divided into three inter-related sections. Section 1 sets the stage of the discourse of scientific research in tourism; Section 2 evaluates the key players of scientific tourism looking particularly at the roles of NGOs, government agencies and university academic staff and Section 3 contains case studies documenting the niche of researchers as travelers in a range of geographical locations including Tanzania, Australia, Chile, Peru and Mexico. The title's multidisciplinary approach provides an informed, interesting and stimulating addition to the existing limited literature and raises many issues and associated questions including the role of science tourism in tourism development and expansion, the impacts of scientific and research-based tourism, travel behaviors and motivations of researchers to name but a few.
This significant volume will provide the reader with a better understanding of scientists as travelers, their relationship to the tourism industry, and the role they play in community development around tourism sites. It will be valuable reading for students and academics across the fields of Tourism, Geography and Development Studies as well as other social science disciplines.
Описание: A practical action plan for businesses seeking to adapt and grow in today`s digital market.
Автор: Lean Название: Travel and Transformation ISBN: 1138270172 ISBN-13(EAN): 9781138270176 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Travel and tourism have a long association with the notion of transformation, both in terms of self and social collectives. What is surprising, however, is that this association has, on the whole, remained relatively underexplored and unchallenged, with little in the way of a corpus of academic literature surrounding these themes. Instead, much of the literature to date has focused upon describing and categorising tourism and travel experiences from a supply-side perspective, with travellers themselves defined in terms of their motivations and interests. While the tourism field can lay claim to several significant milestone contributions, there have been few recent attempts at a rigorous re-theorization of the issues arising from the travel/transformation nexus. The opportunity to explore the socio-cultural dimensions of transformation through travel has thus far been missed. Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, literary scholars and heritage researchers, this volume explores what it means to transform through travel in a modern, mobile world. In doing so, it draws upon a wide variety of traveller perspectives - including tourists, backpackers, lifestyle travellers, migrants, refugees, nomads, walkers, writers, poets, virtual travellers and cosmetic surgery patients - to unpack a cultural phenomenon that has captured the imagination since the very first works of Western literature.
Автор: Westerman George, Bonnet Didier, McAfee Andrew Название: Leading Digital: Turning Technology Into Business Transformation ISBN: 1625272472 ISBN-13(EAN): 9781625272478 Издательство: Неизвестно Рейтинг: Цена: 4414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.
But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.
It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Автор: Kumar, Chand Dhiman & Dahiya Название: International Tourism And Hospitality In The Digital Age ISBN: 146668268X ISBN-13(EAN): 9781466682689 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism is one of the most rapidly evolving industries of the twenty-first century. The economy of many countries all over the world depends on their ability to attract visitors and maintain a distinct edge in a highly competitive market.International Tourism and Hospitality in the Digital Age brings together the best practices for growth, development, and strategic management within the tourism and hospitality industries. Highlighting comparative research that explores the cross-cultural contexts and societal implications of tourism, this book is an essential resource for professionals, researchers, academics, and students interested in a contemporary approach to promoting, managing, and maximizing profitability of leisure and recreation services.
Автор: Van Der Wagen Merilynn Название: Human Resource Management for the Event Industry ISBN: 0415727820 ISBN-13(EAN): 9780415727822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.
Since the first edition, there have been many important developments in this field and this second edition has been completely revised and updated in the following ways:
extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All explored specifically within the Events Industry
extended volunteer chapter, including new material on ethics, volunteer motivation and satisfaction.
a new chapter on Internal Communications, looks at how an effective internal communication plan can be achieved which is a critical part of HR strategy in the unique event environment.
updated and new international case studies throughout to explore key issues and show real life applications of HRM in the Events Industry.
supported with new lecturer and students online resources including: power point slides, suggested answers to review questions, web & video links to additional resources and a student test bank.
Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Описание: Worldwide Destinations: The Geography of Travel and Tourism 7th edition, is an invaluable resource for studying every destination in the world, by explaining tourism demand, evaluating the many types of tourist attractions and examining the trends that may shape the future geography of tourism.
Автор: Bowie David Название: Hospitality Marketing ISBN: 1138927481 ISBN-13(EAN): 9781138927483 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Нет в наличии.
Описание:
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
This 3rd Edition has been updated to include:
Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
Updated online resources including: power point slides, test bank of questions, web links and additional case studies
New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
New discussion questions to consolidate student learning at the end of each chapter.
Автор: Epler Wood Megan Название: Sustainable Tourism on a Finite Planet ISBN: 1138217611 ISBN-13(EAN): 9781138217614 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book helps all those involved in international tourism develop the new skills, tools and investments required to protect irreplaceable global resources from the impacts of escalating tourism demand over the next 50 years. It documents how technology and the growing global middle class are driving a travel revolution which requires a new paradigm in managing tourism destinations. Travel and tourism supply chains and business models for hotels, tour operators, cruise lines, airlines and airports are analysed and environmental management techniques are proposed for each sector. A pragmatic set of solutions are offered to support the transition to lower impact tourism development worldwide.
It recommends that decision makers assess the current and future value of natural, social, and cultural capital to guide investment in destinations and protect vital resources. Case studies illustrate why budgets to protect local destinations are consistently underestimated and offer guidance on new metrics. Innovative approaches are proposed to support the transition to green infrastructure, protect incomparable landscapes, and engage local people in the monitoring of vital indicators to protect local resources.
It provides students, professionals, and policy makers with far-reaching recommendations for new educational programs, professional expertise, financing, and legal frameworks to lower tourism's rapidly escalating carbon impacts and protect the health and well-being of local populations, ecosystems, cultures, and monuments worldwide.
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