Public Relations as Emotional Labour, Yeomans

Автор: Phillips, David Young, Philip
Название: Online public relations
ISBN: 0749449683 ISBN-13(EAN): 9780749449681
Издательство: Kogan Page
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Цена: 3642.00 р.
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Описание: Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

Автор: Seeger Matthew, Sellnow Timothy
Название: Narratives of Crisis: Telling Stories of Ruin and Renewal
ISBN: 0804799512 ISBN-13(EAN): 9780804799515
Издательство: Mare Nostrum (Eurospan)
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Цена: 4765.00 р.
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Описание:

How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact.

This book examines the fundamental role that narratives play in catastrophic events. A crisis creates a communication vacuum, which is then populated by the stories of those who were directly affected, as well as crisis managers, journalists, and onlookers. These stories become fundamental to how we understand a disaster, determine what should be done about it, and carry forward our lessons learned.

Matthew W. Seeger and Timothy L. Sellnow outline a typology of crisis narratives: accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials. Using cases to illustrate each type, they show how competing accounts battle for dominance in the public sphere, advancing specific organizational, social, and political changes. Narratives of Crisis improves our understanding of how consensus forms in the aftermath of a disaster, providing a new lens for comprehending events in our past and shaping what comes from those in our future.

Автор: Philip Kitchen
Название: Public Relations Principles and Practice
ISBN: 1861520913 ISBN-13(EAN): 9781861520913
Издательство: Cengage Learning
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Цена: 11720.00 р.
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Описание: This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.

Автор: Shirley Harrison
Название: Public Relations: An Introduction
ISBN: 1861525478 ISBN-13(EAN): 9781861525475
Издательство: Cengage Learning
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Цена: 10453.00 р.
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Описание: This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
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Цена: 4803.00 р.
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Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.