Автор: Grewal Dhruv Название: Shopper Marketing and the Role of In-store Marketing ISBN: 1784410012 ISBN-13(EAN): 9781784410018 Издательство: Emerald Рейтинг: Цена: 19919.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the way shoppers` purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.
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