Автор: Gerrit Heinemann; Christoph Schwarzl Название: New Online Retailing ISBN: 3834923230 ISBN-13(EAN): 9783834923233 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors describe in detail what makes today`s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful.
Автор: Warnaby, Gary Shi, Charlotte Название: Pop-up retailing ISBN: 3319713736 ISBN-13(EAN): 9783319713731 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Byrom, John Название: Case Studies in Food Retailing and Distribution ISBN: 0081020376 ISBN-13(EAN): 9780081020371 Издательство: Elsevier Science Рейтинг: Цена: 16161.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.
Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.
Coverage includes:
the impact of retail concentration and the ongoing relevance of independent retailing
how social forces impact upon food retailing and consumption
trends in organic food retailing and distribution
discussion of how wellbeing and sustainability have impacted the sector
perspectives on the future of food retailing and distribution
This book is a volume in the Consumer Science and Strategic Marketing series.
Addresses business problems in in food retail and distribution
Includes pricing and supply chain management
Discusses food retailing in urban and rural settings
Covers both global distribution and entry in developing nations
Features real-world case studies that demonstrate what does and does not
Автор: Kai Adolphs Название: Wettbewerbsvorteile im Electronic Retailing ISBN: 3824482290 ISBN-13(EAN): 9783824482290 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Fernie Название: Principles of Retailing ISBN: 1138791946 ISBN-13(EAN): 9781138791947 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Автор: Gerrit Heinemann; Christoph Schwarzl Название: New Online Retailing ISBN: 3834946524 ISBN-13(EAN): 9783834946522 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Monchengladbach Gerrit Heinemann Dusseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
Название: Internationalisation of retailing in asia ISBN: 1138362158 ISBN-13(EAN): 9781138362154 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines recent developments in retailing in Asia, showing in particular how international influences are beginning to be felt in this sector, which has continued to be fairly traditional until recently in many Asian countries.
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