Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Описание: Currently one of the world s leading industrial nations, South Korea produces an enormous amount of consumer goods. Korea Power is the first comprehensive collection of contemporary Korean product and graphic design. This book aims to document the Korean identity that has been formed as the country has become a modern state in the aftermath of the fall of the Josean Dynasty, its occupation by the Japanese, and the Korean War. To this end, Korea Power includes images that the legendary Korean advertising photographer Kim Han-Yong shot in the years of reconstruction following the war. South Korea s rapid rise to an economic superpower almost swept away all traces of a traditional lifestyle. Today, however, the cultural values of Korea s past are again becoming more influential. Many Korean designers now have a new sensibility for their culture s traditional definition of beauty. They are also defining an original, distinctly Korean elegance. This new development is represented in the book by work from the Culture Keepers, for example. Their designs for practical furniture and table settings are inspired by the aesthetics of the past, yet are ideally suited to meet the needs of our modern lives. The official exhibition catalog for Design and Identity at Frankfurt's Museum of Applied Arts.
A companion volume to Jonardon Ganeri's popular textbook, Philosophy in Classical India: The Proper Work of Reason, this new book surveys in a lively and accessible style the nature of practical and public reason in India. It provides what is missing in Amartya Sen's widely admired The Argumentative Indian: detailed discussion of the thinkers--dissenters and heretics, as well as mainstream voices--whose astonishing ideas so enrich contemporary discussion.
Автор: Pultar Gonul Название: Imagined Identities: Identity Formation in the Age of Globalism ISBN: 0815633424 ISBN-13(EAN): 9780815633426 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6653.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How are identities being forged during the age of globalization? This collection of essays, by scholars from various disciplines and regions of the world, discusses both the construction and deconstruction of identity in its engagement with culture, ethnicity, and nationhood. The authors explore the tension resulting from the desire to create a new cultural space for identities that are at once national, regional, linguistic, and religious. Among the wide-ranging approaches, Tanja Stampfl looks at the elusiveness of cultural identity in Khaled Hosseini's The Kite Runner; Dawn Morais investigates issues of ethnicity and nationality in Malaysia's tourism advertising; and Cathy Waegner explores ethnic identities as globalized market commodities.
Throughout the volume, identity is approached from a variety of sites--fiction, news analysis, film, theme parks, and field work--to contribute new insight and perspective to the well-worn debate over what identity signifies in societies where the existence of minorities, both indigenous and immigrant, challenges the dominant group.
Автор: Behrensen Maren Название: The State and the Self: Identity and Identities ISBN: 1783485809 ISBN-13(EAN): 9781783485802 Издательство: Bloomsbury Рейтинг: Цена: 4455.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What makes a person the same person over time? This book provides an `externalist` metaphysical account of personal identity and its ethical implications.
Описание: New edition of this eye-opening exploration of how socials statuses intersect to shape our identities and produce inequalities.
Автор: Gesine Kulcke Название: Identit?tsbildungen ?lterer Migrantinnen ISBN: 3531169467 ISBN-13(EAN): 9783531169460 Издательство: Springer Рейтинг: Цена: 4309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Relevanz von Naming Rights.- Chancen und Herausforderungen von Naming Rights fьr die identitдtsbasierte Markenfьhrung.- Kompositionelle und holistische Analyse der Kommunikationswirkungen und Цkonomisierung von Naming Rights anhand eines Fallbeispiels
Автор: Prof. Dr. Arnold Hermanns; Tanja Ringle Название: Strategische identit?tsorientierte Markenf?hrung ISBN: 3835004654 ISBN-13(EAN): 9783835004658 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Philip Maloney; Prof. Dr. Christoph Burmann Название: Absatzmittlergerichtetes, identit?tsbasiertes Markenmanagement ISBN: 3835009389 ISBN-13(EAN): 9783835009387 Издательство: Springer Рейтинг: Цена: 7182.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Notwendigkeit einer Integration der Absatzmittler in die Fьhrung von Herstellermarken Theoretische Grundlagen und Herleitung des Untersuchungsmodells: innengerichtetes Markenmanagement, Forschung zum Absatzkanalmanagement Empirische Untersuchung des Modells fьr das absatzmittlergerichtete Markenmanagement: Design, Grundlagen und Ergebnisse Implikationen fьr die praktische Umsetzung und die zukьnftige Forschung
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