Описание: In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative.
From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.
Автор: Timothy Simpson-Williams, Eddie Paterson, Will Cordner Название: Once Upon a Pixel: Storytelling and Worldbuilding in Video Games ISBN: 1138499765 ISBN-13(EAN): 9781138499768 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once Upon a Pixel examines the increasing sophistication of storytelling, worldbuilding and narrative techniques in video games. Drawing on recent video game examples and new developments in VR gaming, this book is the first to explore the unique potential of storytelling in games from the perspective of authors and teachers of creative writing.
Название: Narratives of storytelling across cultures ISBN: 1498589413 ISBN-13(EAN): 9781498589413 Издательство: Bloomsbury Рейтинг: Цена: 16187.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book digs deeply into the meanings systems that make up social groups, addressing contemporary and historical cases both in the U.S. and internationally. Drawing from traditional and social media along with interpersonal communication situations, contributors provide an engaging multicultural narrative.
Автор: Collins, David (university Of Suffolk, Uk) Название: Organizational storytelling workbook ISBN: 0367901234 ISBN-13(EAN): 9780367901233 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a workbook designed to allow users to understand the nature of organizational storytelling and the limits of this practice while enabling the development of the skills and capabilities necessary to allow storytelling to be applied persuasively within workplace contexts.
Автор: Ju Hyejung Название: Transnational Korean Television ISBN: 1498565174 ISBN-13(EAN): 9781498565172 Издательство: Bloomsbury Рейтинг: Цена: 12029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Korean TV dramas and non-drama programs have diversified transnational TV flows around the world. This book provides previously absent analyses of Korean TV dramas` transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV`s transcultural mobility.
New media has brought constant evolution to professional journalism practices and news genres. Online news practices challenge the occupational jurisdiction of journalism with a multiplicity of conflicting and competing journalistic ideals. In order to prepare journalism students to meet the demands of online journalism today, journalism schools have developed courses that emphasize journalistic practice on online news platforms and tools, such as Twitter, WordPress.com, Soundslides Plus, etc.
Drawing on the theoretical lens of digital literacies, Multimedia News Storytelling as Digital Literacies problematizes the emphasis on transmission of certain professional values and news formats without raising students’ critical awareness that there can be diversity of values. Methodologically, the present study proposes a genre-aware, semiotic-aware, critical framework that aims at analyzing digital literacies required and practiced by online journalists. It simultaneously encompasses dimensions of professional culture, professional practices, and abstraction of instantiated meaning making via multimodal semiotic resources.
Multimedia News Storytelling as Digital Literacies is ideal for courses in journalism and mass communication, curriculum studies, and digital literacies. The book is a valuable resource for online journalism educators, journalism students, and online journalism practitioners.
Описание: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories.
The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Описание: Provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines.
Автор: Dailey, Mark Название: Leader`s guide to storytelling ISBN: 1032057440 ISBN-13(EAN): 9781032057446 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.
Автор: Berta Garc?a-Orosa, Sara Pe?rez-Seijo, A?ngel Vizo Название: Emerging practices in the age of automated digital journalism : ISBN: 1032128518 ISBN-13(EAN): 9781032128511 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers in journalism and communication studies.
Автор: Vultee, Fred Название: A Media Framing Approach to Conflict, Crisis and Threat ISBN: 1138603066 ISBN-13(EAN): 9781138603066 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting securitization as a communication issue, this book combines media framing with the theory of securitization to explain how the discourse of security informs media content, and what happens to policy and public understanding when it does.
Автор: Ha Louisa Название: The Audience and Business of YouTube and Online Videos ISBN: 1498576508 ISBN-13(EAN): 9781498576505 Издательство: Bloomsbury Рейтинг: Цена: 5495.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the underexplored business side of YouTube and YouTube audiences` responses to product review videos, sponsored videos, and online video advertising as well as the creators` role in the video content.
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