Описание: In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative.
From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.
Автор: Ana Claudia Campos, Sofia Almeida Название: Global Perspectives on Strategic Storytelling in Destination Marketing ISBN: 1668434369 ISBN-13(EAN): 9781668434369 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37006.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.
Описание: Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.
Описание: This book foregrounds Black narrative traditions and honors alternative methods of data collection, analysis, and representation. Toliver presents a semi-fictionalized narrative in an alternative science fiction setting, refusing white-centric qualitative methods and honoring the ways of the griots who were scholars of their African nations.
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations
George Roth (Principal Research Associate at MIT's Sloan School of Management, Boston, United States)
Описание: Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of `antenarrative,` or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of the concept.
Автор: Frank Littek Название: Storytelling in der PR ISBN: 3531176242 ISBN-13(EAN): 9783531176246 Издательство: Springer Рейтинг: Цена: 4961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Simon Sturm Название: Digitales Storytelling ISBN: 3658020121 ISBN-13(EAN): 9783658020125 Издательство: Springer Рейтинг: Цена: 4570.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Silvia Ettl-Huber Название: Storytelling in der Organisationskommunikation ISBN: 3658060190 ISBN-13(EAN): 9783658060190 Издательство: Springer Рейтинг: Цена: 8489.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: W hrend die Zahl der Kommunikationskan le mit Websites, Social Media, Fernsehen und Podcasts immer gr er wird, bleibt der Kampf um die Aufmerksamkeit von KundInnen, InvestorInnen oder MitarbeiterInnen der gleiche. Als Form der inhaltlichen und bildlichen Gestaltung r ckt dabei die alte Disziplin des Geschichtenerz hlens, des "Storytellings", in den Fokus. Der Band versammelt wissenschaftliche Studien zu diesem Thema in verschiedenen Kommunikationsdisziplinen. Die Beitragsautorinnen und -autoren zeigen aus der Perspektive der Forschung und der Praxis, wie Storytelling in der Organisationskommunikation angewendet und bewertet werden kann, und welche Potenziale noch unausgesch pft sind.
Автор: Timothy Simpson-Williams, Eddie Paterson, Will Cordner Название: Once Upon a Pixel: Storytelling and Worldbuilding in Video Games ISBN: 1138499765 ISBN-13(EAN): 9781138499768 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once Upon a Pixel examines the increasing sophistication of storytelling, worldbuilding and narrative techniques in video games. Drawing on recent video game examples and new developments in VR gaming, this book is the first to explore the unique potential of storytelling in games from the perspective of authors and teachers of creative writing.
Описание: Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio`s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
Автор: Mcerlean Название: Interactive Narratives and Transmedia Storytelling ISBN: 1138638811 ISBN-13(EAN): 9781138638815 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos.
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