Описание: Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? This book traces the development of techniques of 'opinion management' from World War I to the war in Afghanistan. It reveals how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. In doing so, it provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
Автор: Partington, Alan (university Of Bologna, Italy) Taylor, Charlotte (university Of Sussex, Uk) Название: Language of persuasion in politics ISBN: 1138038482 ISBN-13(EAN): 9781138038486 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of key topics including:
'spin', 'spin control' and 'image' politics
models of persuasion: authority, contrast, association
pseudo-logical and 'post-truth' arguments
political interviewing: difficult questions, difficult answers
metaphors and metonymy
rhetorical figures
humour, irony and satire
Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion.
With a wide variety of practical examples on recent issues relating to the US, UK, Europe, the Middle East, China and India, every topic is complemented with guiding tasks and queries with keys and commentaries at the end of each unit. This is the ideal textbook for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.
Автор: Jowett G & O`Donnell V Название: Propaganda & Persuasion: Sixth Edition ISBN: 1452257531 ISBN-13(EAN): 9781452257532 Издательство: Sage Publications Рейтинг: Цена: 10613.00 р. Наличие на складе: Поставка под заказ.
Описание: Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Описание: Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.
Автор: Soules Marshall Название: Media, Persuasion and Propaganda ISBN: 0748644156 ISBN-13(EAN): 9780748644155 Издательство: Bloomsbury Academic Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?
Автор: Muehlhoff Tim, Langer Richard Название: Winsome Persuasion: Christian Influence in a Post-Christian World ISBN: 0830851771 ISBN-13(EAN): 9780830851775 Издательство: Неизвестно Рейтинг: Цена: 3585.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The task of bearing faithful witness to Jesus in our post-Christian society is complicated. What should our interactions with the dominant cultural ethos look like? How might we be both persuasive and civil? Integrating communications and theology, this model for cultural engagement offers a compelling vision of public engagement that is both shrewd and gracious.
Автор: Richard Petty, John T Cacioppo Название: Communication and Persuasion ISBN: 1461293782 ISBN-13(EAN): 9781461293781 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We enjoyed arguing with each other at our initial meeting in 1973 and have sub- sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph.
Автор: Kim, Jasper (ewha Woman`s University, South Korea) Название: Persuasion ISBN: 0815361955 ISBN-13(EAN): 9780815361954 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing `what to think`-but `how to think` in a persuasion, influence, and negotiation context-across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century
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