Rethinking Evolution: The Revolution That`s Hiding in Plain Sight, Levinson Gene
Автор: Levinson Jay Conrad Название: Guerrilla Marketing ISBN: 0749928115 ISBN-13(EAN): 9780749928117 Издательство: Little Brown Рейтинг: Цена: 2124.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book every small-business owner should own
Автор: Levinson, Jerrold Название: Music in the moment ISBN: 0801474299 ISBN-13(EAN): 9780801474293 Издательство: Wiley EDC Рейтинг: Цена: 3602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What is required for a listener to understand a piece of music? Does aural understanding depend upon reflective awareness of musical architecture or large-scale musical structure? Jerrold Levinson thinks not. In contrast to what is commonly assumed, Levinson argues that basic understanding of music only requires properly grounded, present-focused attention, and that virtually everything in the comprehension of extended pieces of music that suggests explicit architectonic awareness can be explained without positing conscious grasp of relationships across broad spans.
Levinson rejects the notion that keeping music's large-scale form before the mind is somehow essential to fundamental understanding of it. As evidence, he describes in detail the experience of listening to a wide range of music. He defends, with some qualifications, the views of nineteenth-century musician and psychologist Edmund Gurney, author of The Power of Sound, who argued that musical comprehension requires only attention to the evolution of music from moment to moment.
Music theory standardly misapprehends the experience and mindset of most who know and love classical music, concludes Levinson. His book is a defense of the passionate and attentive, though architectonically unconcerned, music listener.
Автор: Levinson Sanford Название: Written in Stone: Public Monuments in Changing Societies ISBN: 1478002808 ISBN-13(EAN): 9781478002802 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3380.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Twentieth Anniversary Edition with a new preface and afterword
From the removal of Confederate monuments in New Orleans in the spring of 2017 to the violent aftermath of the white nationalist march on the Robert E. Lee monument in Charlottesville later that summer, debates and conflicts over the memorialization of Confederate “heroes” have stormed to the forefront of popular American political and cultural discourse. In Written in Stone Sanford Levinson considers the tangled responses to controversial monuments and commemorations while examining how those with political power configure public spaces in ways that shape public memory and politics. Paying particular attention to the American South, though drawing examples as well from elsewhere in the United States and throughout the world, Levinson shows how the social and legal arguments regarding the display, construction, modification, and destruction of public monuments mark the seemingly endless confrontation over the symbolism attached to public space.
This twentieth anniversary edition of Written in Stone includes a new preface and an extensive afterword that takes account of recent events in cities, schools and universities, and public spaces throughout the United States and elsewhere. Twenty years on, Levinson's work is more timely and relevant than ever.
Описание: Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they'll feel better about themselves. That's why Jay Conrad Levinson's guerrilla books have sold over 30 million copies--Jay doesn't just promise to empower small businessmen, he actually becomes the wind beneath their wings. It's a natural Empowerment How to get powerful people--big dogs--to do what you--the small guerrilla--want them to do Your impossible dream--actually controlling big dogs--seems within your reach. (A lot better than just catching their attention.) So millions of people buy Jay's books. And when they're in serious negotiations with big dogs, they'll buy "Guerrilla Deal-Making" On top of that, jealousy of big dogs is on the increase, simply because there are more of them to envy today than ever before. In 2010, 8.4 million households in the US had assets of $1 million or more. That's 7-1/2 percent of the 112.6 million households. There are many other guerrilla vs. big dog situations, not just high-powered buying and selling. Readers will use the 100 very powerful tactics in "Guerrilla Deal-Making" when they * Deal with their boss * Go to town hall meetings to talk to pompous politicians * Deal with their home owners association * Try to get their medical insurance company to reimburse them in full 8 Deal with uncaring bureaucrats at city hall
Описание: Do you long to run your own business? Guerrilla Business Secrets will captivate you. By living vicariously through Steve Savage's desolate disasters & tremendous triumphs, you will gain knowledge of nearly every facet of starting & running a business.
Most people think about doing something on their own, but are afraid to try. They stay in the safe corporate life they are used to. It is now common knowledge that a big corporation is not really safe anymore. Guerrilla Business Secrets will show you how to break out and do it.
Are you a go-getter who yearns for the dream of running your own business? Great You will experience with Steve his incredible years, developing dazzling products & building successful sales forces. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill themselves & stretch to the outer limits of their potential.
Do you want to get out of the corporate rat race? You will be inspired & motivated.
Автор: Levinson Jay Conrad, Savage Stephen P., Savage Steve Название: Marketing de Guerrilla ISBN: 160037512X ISBN-13(EAN): 9781600375125 Издательство: Неизвестно Цена: 2752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:
The fastest-growing markets for the 21st century, with suggestions on how to reach them.
Special strategies for forming strategic marketing alliances with other businesses.
The latest tactics for independent contractors & those who do business on the telephone.
Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.
Management lessons for the entrepreneur in the 21st century.
Описание: THIS BOOK WILL GROW YOUR PROFITS Marketing (mar.ket.ing): Three syllables that fill most small business owners and entrepreneurs with dread. If this describes you, then you need to read this book because marketing and managing a thriving and profitable business is nothing to fear, nor does it have to be overly expensive or complicated. In fact, growing your business can be both a lot of fun and very, very profitable. This book is written as a series of conversational articles organized into chapters. Each article/chapter contains lots of great advice on such topics as: . Marketing . Customer Service . Management . Sales . Productivity . & much more... If you're in business or thinking of going into business, then you owe it to yourself to read this book and put the advice it contains to work for you. ABOUT THE AUTHORS Jay Conrad Levinson is the father of the worldwide Guerrilla Marketing revolution with over 14 million Guerrilla books published in 42 languages sold around the world. Anthony Hernandez is a Certified Guerrilla Marketing Association Business Coach, consultant, trainer, and speaker on business marketing and management topics.
Описание: Meet the youngest known child to be arrested for a civil rights protest in Birmingham, Alabama, 1963, in this moving picture book that proves you`re never too little to make a difference.
Описание: Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author's own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
Описание: This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.
