Multisensory packaging, 

Автор: Sarstedt, Marko Imschloss, Monika Adler, Susanne
Название: Multisensory design of retail environments
ISBN: 3658412410 ISBN-13(EAN): 9783658412418
Издательство: Springer
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Цена: 5589.00 р.
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Описание: Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.

Автор: Ho, Cristy
Название: The Multisensory Driver
ISBN: 0754670686 ISBN-13(EAN): 9780754670681
Издательство: Taylor&Francis
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Цена: 25265.00 р.
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Автор: Nicola Bruno
Название: Perception
ISBN: 0198725027 ISBN-13(EAN): 9780198725022
Издательство: Oxford Academ
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Цена: 10930.00 р.
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Описание: This book adopts a multisensory approach to understanding perception. Within it, the authors define perception as intrinsically multisensory from the start and examine multisensory interactions as the key process behind how we perceive our own body, control its movements, and perceive and recognise objects, space, and time.

Автор: Mau
Название: Multisensory in Stationary Retail
ISBN: 3658382260 ISBN-13(EAN): 9783658382261
Издательство: Springer
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Цена: 10480.00 р.
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Описание: This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation

Название: Multimedia and Virtual Reality
ISBN: 0415650313 ISBN-13(EAN): 9780415650311
Издательство: Taylor&Francis
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Цена: 8420.00 р.
Наличие на складе: Поставка под заказ.