Автор: Jowett G & O`Donnell V Название: Propaganda & Persuasion: Sixth Edition ISBN: 1452257531 ISBN-13(EAN): 9781452257532 Издательство: Sage Publications Рейтинг: Цена: 10613.00 р. Наличие на складе: Поставка под заказ.
Описание: Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Автор: Kosut Mary Название: Encyclopedia of Gender in Media ISBN: 1412990793 ISBN-13(EAN): 9781412990790 Издательство: Sage Publications Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Encyclopedia of Gender in Media critically examines the role of the media in enabling, facilitating, or challenging the social construction of gender in our society.
Автор: Danesi Marcel Название: Encyclopedia of Media and Communication ISBN: 1442611693 ISBN-13(EAN): 9781442611696 Издательство: Wiley Рейтинг: Цена: 8870.00 р. Наличие на складе: Поставка под заказ.
Описание: The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.
Автор: Potter W. James Название: Media Literacy ISBN: 1483379329 ISBN-13(EAN): 9781483379326 Издательство: Sage Publications Рейтинг: Цена: 10454.00 р. Наличие на складе: Поставка под заказ.
Описание: The latest edition of this bestselling student introduction to media literacy. Supported by a companion website featuring both student and lecturer resources.
Автор: Savigny Heather Название: Political Communication ISBN: 1137011378 ISBN-13(EAN): 9781137011374 Издательство: Springer Рейтинг: Цена: 5639.00 р. Наличие на складе: Поставка под заказ.
Описание: This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications?
Автор: De Silva, Pali U. K. Vance, Candace K. Название: Scientific scholarly communication ISBN: 3319506269 ISBN-13(EAN): 9783319506265 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1 Scientific Scholarly Communication: Moving Forward Through Open Discussions1.1 Introduction1.2 Open and Unrestricted Access to Scientific Information 1.2.1 Concerns with Openly Sharing Sensitive Scientific Information 1.3 Sharing Scientific Data1.3.1 Privacy and Genetic Data Sharing1.4 Intellectual Property Rights and Scientific Scholarly Communication1.4.1 Impact of IPR on Sharing Data1.5 Measuring the Impact of Scientific Research1.6 Concluding Remarks1.7 References 2 Access to Scientific Knowledge: A Historical Perspective2.1 Introduction2.2 Scientific Scholarly Information Sharing: 1600 -19002.3 Scholarly Communication Developments in the 20th and the 21st Centuries2.4 Journal Subscription Debates2.5 Concluding Remarks2.6 References 3 On the Road to Unrestricted Access to Scientific Information: The Open Access Movement3.1 Introduction3.2 Open Access to Scholarly Publications: Legislative and Other Supporting Initiatives3.3 Initiatives by Scholars, Research Funders, and Other 'Movers'3.4 Measuring the Impact of OA Journals3.5 OA Influence in the Developing World3.6 OA Publishing Models 3.6.1 Green OA Model3.6.2 Gold OA Model3.6.3 Other OA Models3.7 Maintaining the Quality and Integrity of OA Journals3.8 Concluding Remarks3.9 References 4 Sharing Scientific Data: Moving Towards "Open Data?"4.1 Introduction4.2 Policy Initiatives Supporting Data Sharing4.3 Involvement of Funding Organizations and Journal Publishers4.4 Data Sharing Habits of Scientists4.5 Data Sharing in Different Scientific Disciplines4.5.1 Sharing Ecological Data4.5.2 Sharing Genomic Data4.6 Data Publication and Data Citation4.7 Moving Towards "Open Data"4.8 Concluding Remarks4.9 References 5 Free Flow of Scientific Information vs. Intellectual Property Rights5.1 Introduction5.2 University-Industry Collaborations or Commercialization of Academic Research?5.2.1 Patenting and Licensing Academic Scientific Discoveries - Government Legislations5.2.2 IPR and Academic Research - The Debate5.2.3 Negative Effects of Patenting Scientific Research5.2.4 Patent Documents as Source of Scientific Information5.2.5 Delay in Disclosure of Research Findings5.3 IPR in Life Sciences5.3.1 IPR and Biomedical Research5.3.2 IPR and Biotechnological Advances in Agriculture5.4 Concluding Remarks5.5 References 6 Preserving the Quality of Scientific Research: Peer Review of Research Articles6.1 Introduction6.2 History of Peer Review6.3 Criticism of the Peer Review6.4 Bias in Peer Review6.4.1 Prestige or Association Bias6.4.2 Gender Bias6.4.3 Confirmation Bias6.4.4 Conservatism6.4.5 Bias against Interdisciplinary Research6.4.6 Publication Bias6.5 Peer Review and Conflict of Interest6.6 Different Models of Peer Review6.6.1 Closed Peer Review: Single- vs. Double-Blind6.6.2 Open Peer Review6.6.3 "Non-Selective" Review6.6.4 Immediate Publication With No Formal Review6.7 Manipulation of the Peer Review Process6.8 Should the Current System of Peer Review Be Continued?6.9 The Peer Review System is Under Stress6.10 Burden on Peer Reviewers6.11 Ways to Improve the Peer Review System6
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
Автор: Mathijs Ernest Название: Cult Cinema ISBN: 1405173734 ISBN-13(EAN): 9781405173735 Издательство: Wiley Рейтинг: Цена: 4744.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite its emergence as one of the most popular and debated areas of cinema research, there is no systematic discussion of cult cinema available. Cult Cinema aims to fill this gap by being the first academic textbook devoted to the subject.
Автор: Greg Elmer, Ganaele Langlois, Joanna Redden Название: Compromised Data: From Social Media to Big Data ISBN: 1501306510 ISBN-13(EAN): 9781501306518 Издательство: Bloomsbury Academic Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
There has been a data rush in the past decade brought about by online communication and, in particular, social media (Facebook, Twitter, Youtube, among others), which promises a new age of digital enlightenment. But social data is compromised: it is being seized by specific economic interests, it leads to a fundamental shift in the relationship between research and the public good, and it fosters new forms of control and surveillance.
Compromised Data: From Social Media to Big Data explores how we perform critical research within a compromised social data framework. The expert, international lineup of contributors explores the limits and challenges of social data research in order to invent and develop new modes of doing public research. At its core, this collection argues that we are witnessing a fundamental reshaping of the social through social data mining.
Автор: Croucher Stephen M. Название: Understanding Communication Theory ISBN: 0415748046 ISBN-13(EAN): 9780415748049 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Автор: Turow Joseph Название: Media Today ISBN: 1138928461 ISBN-13(EAN): 9781138928466 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Поставка под заказ.
Описание:
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Parsons, Patricia Название: A manager s guide to pr projects ISBN: 1138099937 ISBN-13(EAN): 9781138099937 Издательство: Taylor&Francis Рейтинг: Цена: 3168.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
This fully revised second edition offers PR students and practitioners new material that includes the following:
The impact of social media on each phase of the planning process.
Digital approaches to strategic and summative research, message dissemination and public engagement.
Strategies to enhance accountability.
Ethics considerations in the planning process.
Updated print and web-based resources for PR managers.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
