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Luxury Retail Management: Developing Customer Experience in a Digital World, Michel Chevalier, Michel Gutsatz


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Автор: Michel Chevalier, Michel Gutsatz
Название:  Luxury Retail Management: Developing Customer Experience in a Digital World
ISBN: 9781119542339
Издательство: Wiley
Классификация:


ISBN-10: 1119542332
Обложка/Формат: Hardback
Страницы: 384
Вес: 0.67 кг.
Дата издания: 09.04.2020
Серия: Economics/Business/Finance
Язык: English
Издание: 2nd edition
Размер: 160 x 237 x 21
Читательская аудитория: Professional & vocational
Ключевые слова: Business & management
Основная тема: Business & management
Подзаголовок: Developing customer experience in a digital world
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание:

Develop a winning customer experience in the digital world

Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?

Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.

- Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept

- Explores the selection, training and motivation of the staff

- Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail

Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.




The Great American Shopping Experience: Department Stores, Dime Stores, Main Street, and the Mall

Название: The Great American Shopping Experience: Department Stores, Dime Stores, Main Street, and the Mall
ISBN: 1610359917 ISBN-13(EAN): 9781610359917
Издательство: Gazelle Book Services
Рейтинг:
Цена: 5575.00 р.
Наличие на складе: Поставка под заказ.

Описание:

A fun, nostalgic look at the great American stores of yesteryear and their rise and fall.

The wealthy and leisured lady of the 1920s shopped in a palatial downtown department store with a restaurant, beauty parlor, movie theater, and live orchestra--the harried suburban mom of today rushes her purchases through the self-checkout at the big box store. The Great American Shopping Experience explains how this transformation happened in a fascinating and entertaining history of the growth and decline of America's massive retail empires.

From the humble 19th century dry goods store to the majestic department stores of the early 20th century to the shopping malls and outlet stores of today, The Great American Shopping Experience tells the romantic story of Americans' relentless pursuit of the better bargain, surveying the changing fashions, social ideals, and marketing innovations that created shopping as we know it.

The Great American Shopping Experience also takes a nostalgic look back at the stores we loved, from the small regional stores that were gobbled up to the big chains that still survive today. If you've ever wondered what happened to your favorite store, The Great American Shopping Experience has the answers.

A popular history that is both fun and compelling, The Great American Shopping Experience tells an epic story of capitalism's powers of creative destruction, the repeated transformation of American society, fortunes made and unmade--and takes a fond look back at the great times and amazing deals we had along the way.

Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

Автор: Chastain Bill
Название: Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience
ISBN: 1400232740 ISBN-13(EAN): 9781400232741
Издательство: Gazelle Book Services
Цена: 2068.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

Employee Management and Customer Service in the Retail Industry

Автор: Heil
Название: Employee Management and Customer Service in the Retail Industry
ISBN: 047172324X ISBN-13(EAN): 9780471723240
Издательство: Wiley
Рейтинг:
Цена: 23752.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Employee Management and Customer Service in the Retail Industry, by Gary Heil and Chris Thomas, attempts to combine the psychology of dealing with employees and customers with the practical realities of managing a retail business.

Small Business Order Log Book: Sales Order Log Keep Track of Your Customer, Purchase Order Forms, for Online Businesses and Retail Store (Large Logbo

Автор: Small Business Logbooks Zaza Studio
Название: Small Business Order Log Book: Sales Order Log Keep Track of Your Customer, Purchase Order Forms, for Online Businesses and Retail Store (Large Logbo
ISBN: 4580720660 ISBN-13(EAN): 9784580720664
Издательство: Неизвестно
Рейтинг:
Цена: 1378.00 р.
Наличие на складе: Нет в наличии.

Описание:

Small Business Order Log

Keep track of your customer orders with this simple logbook for small businesses, online businesses.

Large Size 8.5 inches by 11 inches
120 pages enough space for writing
Include Sections for:

  • Date
  • Purchase Order Number
  • Customer Detail: Name, company, Tel, E-mail, Address
  • Items & Description
  • Amount
  • price
  • Discount
  • Shipping Method
  • Status, Start, Done, Shipped

Buy One Today and have a record of your purchase orders.


Small Business Order Log Book: Sales Order Log Keep Track of Your Customer, Purchase Order Forms, for Online Businesses and Retail Store (Large Logbo

Автор: Small Business Logbooks Zaza Studio
Название: Small Business Order Log Book: Sales Order Log Keep Track of Your Customer, Purchase Order Forms, for Online Businesses and Retail Store (Large Logbo
ISBN: 1238133959 ISBN-13(EAN): 9781238133951
Издательство: Неизвестно
Рейтинг:
Цена: 1378.00 р.
Наличие на складе: Нет в наличии.

Описание:

Small Business Order Log

Keep track of your customer orders with this simple logbook for small businesses, online businesses.

Large Size 8.5 inches by 11 inches
120 pages enough space for writing
Include Sections for:

  • Date
  • Purchase Order Number
  • Customer Detail: Name, company, Tel, E-mail, Address
  • Items & Description
  • Amount
  • price
  • Discount
  • Shipping Method
  • Status, Start, Done, Shipped

Buy One Today and have a record of your purchase orders.


Small Business Order Log Book: Sales Order Log Keep Track of Your Customer, Purchase Order Forms, for Online Businesses and Retail Store (Large Logbo

Автор: Small Business Logbooks Zaza Studio
Название: Small Business Order Log Book: Sales Order Log Keep Track of Your Customer, Purchase Order Forms, for Online Businesses and Retail Store (Large Logbo
ISBN: 8358386176 ISBN-13(EAN): 9788358386175
Издательство: Неизвестно
Рейтинг:
Цена: 1240.00 р.
Наличие на складе: Нет в наличии.

Описание:

Small Business Order Log

Keep track of your customer orders with this simple logbook for small businesses, online businesses.

Large Size 8.5 inches by 11 inches
120 pages enough space for writing
Include Sections for:

  • Date
  • Purchase Order Number
  • Customer Detail: Name, company, Tel, E-mail, Address
  • Items & Description
  • Amount
  • price
  • Discount
  • Shipping Method
  • Status, Start, Done, Shipped

Buy One Today and have a record of your purchase orders.


Luxury Brand Management in Digital and Sustainable Times

Автор: Chevalier Michel, Mazzalovo Gerald
Название: Luxury Brand Management in Digital and Sustainable Times
ISBN: 1119706289 ISBN-13(EAN): 9781119706281
Издательство: Wiley
Рейтинг:
Цена: 8712.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--

Digital Channels and Social Media Management in Luxury Markets

Автор: Mosca, Fabrizio , Civera, Chiara
Название: Digital Channels and Social Media Management in Luxury Markets
ISBN: 0367890666 ISBN-13(EAN): 9780367890667
Издательство: Taylor&Francis
Рейтинг:
Цена: 7348.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands;how luxury companies manage their communication and distribu

Digital Luxury: Transforming Brands and Consumer Experiences

Автор: Wided Batat
Название: Digital Luxury: Transforming Brands and Consumer Experiences
ISBN: 1526458942 ISBN-13(EAN): 9781526458940
Издательство: Sage Publications
Рейтинг:
Цена: 6810.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Digital Luxury: Transforming Brands and Consumer Experiences

Автор: Wided Batat
Название: Digital Luxury: Transforming Brands and Consumer Experiences
ISBN: 1526458934 ISBN-13(EAN): 9781526458933
Издательство: Sage Publications
Рейтинг:
Цена: 19800.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Retail and Digital Banking: Principles and Practice

Автор: Henderson John
Название: Retail and Digital Banking: Principles and Practice
ISBN: 0749482710 ISBN-13(EAN): 9780749482718
Издательство: Неизвестно
Рейтинг:
Цена: 12116.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Support your work-based learning and professional development with this Chartered Banker Institute endorsed companion to the Institute`s professional qualifications

Luxury Fashion Retail Management

Автор: Tsan-Ming Choi; Bin Shen
Название: Luxury Fashion Retail Management
ISBN: 9811029741 ISBN-13(EAN): 9789811029745
Издательство: Springer
Рейтинг:
Цена: 19564.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.


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