Описание: Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19.
Описание: Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
Автор: Gardetti Miguel Бngel, Coste-Maniиre Ivan Название: Sustainable Luxury and Craftsmanship ISBN: 9811537712 ISBN-13(EAN): 9789811537714 Издательство: Springer Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jewellery between product and experience: luxury in the 21st century Sustainable Luxury, craftsmanship and vicuna Crafting Luxury with "More-ish" Qualities in the YSL Museum: An Organic Approach The artification of luxury. How art can affect perceived durability and purchase intention of luxury products Bespoke Sustainable Luxury: Challenges and it s approach to overcome Luxury craftsmanship as an alternative to building social fabric and preserving ancestral knowledge: a look from the post-conflict in Colombia The Art and Craftsmanship based on Ramie
Автор: Coste-Maniиre Ivan, Gardetti Miguel Бngel Название: Sustainable Luxury and Jewelry ISBN: 9811624534 ISBN-13(EAN): 9789811624537 Издательство: Springer Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product`s look&feel and operation, and are especially concerned about what has happened during its manufacturing process and what will happen once its useful life comes to an end.
Описание: The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.
Описание: This book offers an accurate and updated approach to the main contributions of cosmopolitan biolaw in relation to sustainability, global governance, organizational health care economics and COVID-19.
Описание: This book profiles transformational individuals blazing a trail in the sustainable luxury business. It shows us that luxury products need not wreak destruction on the environment and the communities who manufacture them. There are entrepreneurs who are well motivated to break the rules and promote disruptive solutions.
Название: Sustainable luxury and craftsmanship ISBN: 9811537682 ISBN-13(EAN): 9789811537684 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jewellery between product and experience: luxury in the 21st century Sustainable Luxury, craftsmanship and vicuna Crafting Luxury with "More-ish" Qualities in the YSL Museum: An Organic Approach The artification of luxury. How art can affect perceived durability and purchase intention of luxury products Bespoke Sustainable Luxury: Challenges and it s approach to overcome Luxury craftsmanship as an alternative to building social fabric and preserving ancestral knowledge: a look from the post-conflict in Colombia The Art and Craftsmanship based on Ramie
Автор: Henninger Название: Sustainable Luxury ISBN: 3031069277 ISBN-13(EAN): 9783031069277 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing countries, whilst at the same time exploring a variety of issues within sustainable luxury, the hidden value of secondhand, eco-luxury, circular economy principles and perceptions, ethical sourcing and eco-label strategies. All of which can be linked to the broader theme of SDG12: Responsible Production and Consumption. Thus, the book not only has a wide geographical scope but also brings together a collection of scholars spanning many disciplines such as marketing, management, textiles, fashion, economics, and digital media. Offering a combination of empirical and conceptual works, the book also provides important insights for future research enquiries.
Автор: Coste-Mani?re Название: Sustainable Luxury and Jewelry ISBN: 9811624569 ISBN-13(EAN): 9789811624568 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product`s look&feel and operation, and are especially concerned about what has happened during its manufacturing process and what will happen once its useful life comes to an end.
Автор: Campher, Henk Название: Creating a sustainable brand ISBN: 1910174068 ISBN-13(EAN): 9781910174067 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business - a fusion of products and branding that can actually drive sustainability and grow the business top line.
Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn't the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.
This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.
Описание: Offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success.
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