Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Creating a sustainable brand, Campher, Henk


Варианты приобретения
Цена: 5205.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Campher, Henk
Название:  Creating a sustainable brand
ISBN: 9781910174067
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1910174068
Обложка/Формат: Paperback
Страницы: 81
Вес: 0.13 кг.
Дата издания: 20.04.2014
Серия: Doshorts
Язык: English
Размер: 149 x 210 x 9
Читательская аудитория: Professional & vocational
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Business Communication / General,BUSINESS & ECONOMICS / Business Ethics
Подзаголовок: A guide to growing the sustainability top line
Рейтинг:
Поставляется из: Европейский союз
Описание: Sustainable brands may have started as doing less harm and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business - a fusion of products and branding that can actually drive sustainability and grow the business top line.

Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isnt the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.

This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced experts 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the authors firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.



Introduction to Sustainable Development

Автор: Elliott, Jennifer (University of Brighton, UK)
Название: Introduction to Sustainable Development
ISBN: 0415590736 ISBN-13(EAN): 9780415590730
Издательство: Taylor&Francis
Рейтинг:
Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Thisfourth edition has been comprehensively rewritten and updated to provide a concise, well illustrated and accessible introduction to the characteristics, challenges and opportunities of sustainable development with particular reference to developing countries. The contested nature of sustainable development is explored through a detailed consideration of changing ideas and practices within environmentalism and development thinking.The text identifies the different actors involved (from institutions of global governance through to community based organisations), the policies and mechanisms through which sustainable development is being sought and considers the outcomes for particular groups and environments in both rural and urban contexts. ?? This edition places stronger emphasis on the global challenges of sustainable development with an understanding of inter-linked crises in climate, energy, economy, poverty and social injustice. It explores how these issues are leading to deep questioning of what sustainable development is, what it should be, and how sustainable development policies and mechanisms are being reconsidered.The book gives new consideration to the challenge of achieving lower carbon growth, climate adaptation, and the implications on sustainable development of rapidly expanding economies, including China and India.It contains greater discussion of how civil society movements influence outcomes of international climate policy, as well as technological developments in energy and agriculture. The text also contains a substantially expanded discussion of how poverty remains central to sustainable development challenges, as revealed through the Millennium Ecosystem Assessment and Millennium Development Goals. This invaluable text retains the core message that sustainable development has become central to debates about environment and development.Containing a substantial number of new boxed case studies, learning outcomes, chapter summaries, discussion questions, further reading and websites, this text provides an essential introduction for students.

Creating A Sustainable Ecology Using Technology-Driven Solutions

Автор: Carayannis
Название: Creating A Sustainable Ecology Using Technology-Driven Solutions
ISBN: 1466636130 ISBN-13(EAN): 9781466636132
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 26195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As advancements in technology continue to influence all facets of society, its aspects have been utilised in order to find solutions to emerging ecological issues. <br><br><em>Creating a Sustainable Ecology Using Technology-Driven Solutions</em> highlights matters that relate to technology driven solutions towards the combination of social ecology and sustainable development. This publication addresses the issues of development in advancing and transitioning economies through creating new ideas and solutions; making it useful for researchers, practitioners, and policy makers in the socioeconomic sectors.

Agri-Food and Rural Development: Sustainable Place-Making

Автор: Terry Marsden
Название: Agri-Food and Rural Development: Sustainable Place-Making
ISBN: 0857857401 ISBN-13(EAN): 9780857857408
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 4275.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The agri-food and rural development world has experienced significant changes in recent years. The evolution towards globalized and highly complex food supply systems has been accompanied by growing competition, reduced state subsidies as well as concerns about quality, output and the environment. At the beginning of the 21st century, the agri-food industry is urgently searching for new solutions. Exploring these recent developments, Agri-Food and Rural Development highlights the latest research on understanding and promoting sustainable food systems. Featuring a range of international case studies, it investigates different models of rural development for food production, examines the implications for a sustainable future, analyzes future challenges, and suggests new strategies for future agri-food development in a world fast exceeding its resources. An ambitious new study written by a leading authority in the field, this book offers a vital new perspective on this important debate and is destined to become a landmark text for students, scholars and policy-makers in food studies, agriculture, rural sociology, and geography.

Sustainable entrepreneurship and social innovation

Автор: Katerina Nicolopoulou
Название: Sustainable entrepreneurship and social innovation
ISBN: 1138812668 ISBN-13(EAN): 9781138812666
Издательство: Taylor&Francis
Рейтинг:
Цена: 23734.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Sustainable entrepreneurship has attracted growing attention in both scholarly and practitioner circles. Focusing on generating social, environmental and business value, the notion has been raised more recently to address the contribution of entrepreneurial activities to sustainable economic and social development.

Sustainable Entrepreneurship and Social Innovation builds on a theoretical framework that addresses related topics via a combination of insights from sustainability, policy, managerial, strategic, innovation and institutional perspectives. Providing empirical casework as well as a conceptual and theoretical framework, the book takes a global, interdisciplinary approach to the emergent field of sustainable entrepreneurship. The book highlights elements of sustainable entrepreneurship which have a societal impact as well as regional relevance and related aspects of innovation are also presented. Definitional issues are further elaborated in order to encompass the main inter-connected fields of study, sustainable entrepreneurship and social innovation.

This book is an important resource for academic researchers, and postgraduate and advanced undergraduate students in the fields of entrepreneurship, innovation and sustainability.

The Future MBA: A Toolkit for Creating a Business Degree That Shapes the Sustainable Leaders That the World Needs

Автор: Weybrecht Giselle
Название: The Future MBA: A Toolkit for Creating a Business Degree That Shapes the Sustainable Leaders That the World Needs
ISBN: 1783535652 ISBN-13(EAN): 9781783535651
Издательство: Taylor&Francis
Рейтинг:
Цена: 5970.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A handy toolkit for all stakeholders within a business school to embed sustainability across the organization. It inspires new thinking about the role business schools play in embedding sustainability.

Sustainable Smart Cities: Creating Spaces for Technological, Social and Business Development

Автор: Peris-Ortiz Marta, Bennett Dag R., Perez-Bustamante Yabar Diana
Название: Sustainable Smart Cities: Creating Spaces for Technological, Social and Business Development
ISBN: 331982211X ISBN-13(EAN): 9783319822112
Издательство: Springer
Рейтинг:
Цена: 20962.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Specifically, it focuses on the economic development and sustainability of smart cities and examines how to transform older industrial cities into sustainable smart cities.

The No-Growth Imperative: Creating Sustainable Communities under Ecological Limits to Growth

Автор: Gabor Zovanyi
Название: The No-Growth Imperative: Creating Sustainable Communities under Ecological Limits to Growth
ISBN: 0415630142 ISBN-13(EAN): 9780415630146
Издательство: Taylor&Francis
Рейтинг:
Цена: 27562.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

More than two decades of mounting evidence confirms that the existing scale of the human enterprise has surpassed global ecological limits to growth. Based on such limits, The No-Growth Imperative discounts current efforts to maintain growth through eco-efficiency initiatives and smart-growth programs, and argues that growth is inherently unsustainable and that the true nature of the challenge confronting us now is one of replacing the current growth imperative with a no-growth imperative.

Gabor Zovanyi asserts that anything less than stopping growth would merely slow today's dramatic degradation and destruction of ecosystems and their critical life-support services. Zovanyi makes the case that local communities must take action to stop their unsustainable demographic, economic, and urban increases, as an essential prerequisite to the realization of sustainable states.

The book presents rationales and legally defensible strategies for stopping growth in local jurisdictions, and portrays the viability of no-growth communities by outlining their likely economic, social, political, and physical features. It will serve as a resource for those interested in shifting the focus of planning from growth accommodation to the creation of stable, sustainable communities. While conceding the challenges associated with transforming communities into no-growth entities, Zovanyi concludes by presenting evidence that suggests that prospects for realizing states of no growth are greater than might be assumed.

Authentic Personal Brand Coaching: Entrepreneurial Leadership Brand Coaching for Sustainable High Performance

Автор: Hubert K. Rampersad
Название: Authentic Personal Brand Coaching: Entrepreneurial Leadership Brand Coaching for Sustainable High Performance
ISBN: 1681230216 ISBN-13(EAN): 9781681230214
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 7623.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success.

Authentic Personal Brand Coaching: Entrepreneurial Leadership Brand Coaching for Sustainable High Performance

Автор: Hubert K. Rampersad
Название: Authentic Personal Brand Coaching: Entrepreneurial Leadership Brand Coaching for Sustainable High Performance
ISBN: 1681230224 ISBN-13(EAN): 9781681230221
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 14137.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success.

Principles of Sustainable Energy, Second Edition

Автор: Kreith
Название: Principles of Sustainable Energy, Second Edition
ISBN: 146655696X ISBN-13(EAN): 9781466556966
Издательство: Taylor&Francis
Рейтинг:
Цена: 12144.00 р.
Наличие на складе: Поставка под заказ.

Описание: Revised edition of: Principles of sustainable energy / Frank Kreith, Jan F. Kreider. 2011.

Handbook of Theory and Practice of Sustainable Development in Higher Education

Автор: Walter Leal Filho; Mark Mifsud; Chris Shiel; Rudi
Название: Handbook of Theory and Practice of Sustainable Development in Higher Education
ISBN: 331947894X ISBN-13(EAN): 9783319478944
Издательство: Springer
Рейтинг:
Цена: 27950.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This Handbook approaches sustainable development in higher education from an integrated perspective, addressing the dearth of publications on the subject. It offers a unique overview of what universities around the world are doing to implement sustainable development (i.e. via curriculum innovation, research, activities, or practical projects) and how their efforts relate to education for sustainable development at the university level.The Handbook gathers a wealth of information, ideas, best practices and lessons learned in the context of executing concrete projects, and assesses methodological approaches to integrating the topic of sustainable development in university curricula. Lastly, it documents and disseminates the veritable treasure trove of practical experience currently available on sustainability in higher education.

New Developments in Engineering Education for Sustainable Development

Автор: Leal Filho
Название: New Developments in Engineering Education for Sustainable Development
ISBN: 3319329324 ISBN-13(EAN): 9783319329321
Издательство: Springer
Рейтинг:
Цена: 16979.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book discusses essential approaches and methods in connection with engineering education for sustainable development. Prepared as a follow-up to the 2015 Engineering Education in Sustainable Development (EESD) Conference held in British Columbia, Canada, it offers the engineering community key information on the latest trends and developments in this important field. Reflecting the need to address the links between formal and informal education, the scholars and professionals who contribute to this book show by means of case studies and projects how the goal of fostering sustainable development in the context of engineering education can be achieved. In particular, they discuss the need for restructuring teaching at engineering?focused institutions of higher education and provide practical examples of how to do so.The book places special emphasis on state-of-the art descriptions of approaches, methods, initiatives and projects from around the world, illustrating the contribution of engineering and affiliated sciences to sustainable development in various contexts, and at an international scale.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия