Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 3028.00 р. Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Lobato Ramon Название: Netflix Nations: The Geography of Digital Distribution ISBN: 1479804940 ISBN-13(EAN): 9781479804948 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
Автор: Lobato Ramon Название: Netflix Nations: The Geography of Digital Distribution ISBN: 147984151X ISBN-13(EAN): 9781479841516 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11161.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
Автор: Cheney-Lippold John Название: We Are Data: Algorithms and the Making of Our Digital Selves ISBN: 1479857599 ISBN-13(EAN): 9781479857593 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12289.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline. Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else. Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.
Автор: Alan S. Weber; Sihem Hamlaoui Название: E-Learning in the Middle East and North Africa (MENA) Region ISBN: 3319689983 ISBN-13(EAN): 9783319689982 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the last decade, due to factors of ICT infrastructural and broadband maturation, rising levels of educational attainment and computer literacy, and diversification strategies, e-learning has exploded in the Middle East and North Africa (MENA) region. However, significant barriers remain in the region's e-learning development: lack of research on outcomes and effectiveness, paucity of Arabic language learning objects, monopolies and high cost of telecommunications, cultural taboos, accreditation, censorship, and teacher training.
This unique volume is the first comprehensive effort to describe the history, development, and current state of e-learning in each of the 20 MENA countries from Algeria to Yemen. Each entry is expertly written by a specialist who is acutely familiar with the state of e-learning in their respective country, and concludes with a bibliography of key reports, peer-reviewed books and articles, and web resources.
E-Learning in the Middle East and North Africa (MENA) proves itself as a vital compendium for a wide readership that includes academics and students, transnational program directors, international education experts, MENA government departments, commercial vendors and investors, and ICT development and regulatory agencies involved in e-learning in the Middle East.
Автор: Baporikar Название: Handbook Of Research On Higher Education In The Mena Region ISBN: 1466661984 ISBN-13(EAN): 9781466661981 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 45877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the Middle East and North Africa (MENA) region becomes increasingly intertwined in the global economy, investment continues to be made in the educational sector. Multidimensional approaches to higher education have greatly influenced the state of business and government in the region.Handbook of Research on Higher Education in the MENA Region: Policy and Practice examines the need for a paradigm shift in the area of post-secondary education and innovation in the emerging, yet relatively understudied, MENA region. This book is a comprehensive reference work for researchers, students, educators, and professionals who are interested in exploring how global higher education is influencing the prosperity and progress of the MENA region.
Описание: Technological development is achievable only when a country has the ability to systematically design and introduce its own new technologies. In spite of the variety of studies regarding technology management, there is still a lack of studies concerning the principle concepts of technology management in the Middle Eastern/North African (MENA) region’s firms. The generally low level of ICT diffusion in most of the region’s countries widens the gap between MENA countries and the modern world.Private Sector Innovations and Technological Growth in the MENA Region provides innovative insights into investments made for the digital transformation of major cities in the region that have the potential to become a significant driver for economic development and job creation. Highlighting topics such as strategic planning, risk analysis, and customer loyalty, this publication is designed for policymakers, economists, academicians, researchers, business professionals, and students interested in the use of ICT integration for the advancement of the MENA region.
Автор: Benali Название: Electricity-sector Reforms in the MENA Region ISBN: 3319962671 ISBN-13(EAN): 9783319962672 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: - Introduction. - A Unique Confluence: Demographics, Socio-economics and Politics. - Three Main Drivers of Electricity- Sector Reforms. - Evaluation Step 1 -Impact on Production Costs (Performance) and Investments (Incentive). - Evaluation Step 2- How Optimal is the Sequencing of the Reform? - Evaluation step 3- Attractiveness, Feasibility. - Evaluation step 4- Credibility. - Evaluation Step 5- Remediability, or the Critical Path to Survival. - Prospects and Future of Reforms: Fuel mix Options. - Prospects and Future of Reforms: Resources Monetization. - Conclusion - Evolution of the Single Buyer Model in MENA.
Автор: Jaud Название: Why Doesn`T Mena Export More? ISBN: 1464804605 ISBN-13(EAN): 9781464804601 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While other emerging regions have been thriving, the Middle East and North Africa (MENA) region s aggregate export performance over the past two decades has been consistently weak. Using detailed firm-level export data from Customs administrations, Champions Wanted explains why. One central finding of the book is that the size distribution of MENA s exporting firms is suggestive of a critical weakness at the top. With the exception of the top firm, MENA s elite exporters are smaller and weaker compared to their peers in other regions. The largest exporter is alone at the top Zidane without a team. MENA countries have failed to nurture a group of export champions, which critically contribute to export success in other regions. Part of the reason behind this weak export performance is the lack of a competitive real exchange rate. The deleterious effects of an uncompetitive currency can be traced all the way down to the firm level, hurting expansion at the intensive and extensive margins and preventing the emergence of export takeoffs. The lack of heavyweight exporters at the top of the distribution also reflects the region s failure to push for trade and business climate reforms energetically. Finally, the region s prevalent cronyism and corruption under pre Arab Spring regimes (at least) confirms that business-government ties have led to distortionary allocation of favors and rent dissipation by beneficiary firms, with little evidence that those firms have developed into national champions or helped lift the region s export performance. The possibility of state capture in itself should call for caution when advocating any form of government intervention. In contrast, some interventions, such as export promotion programs, show some effects on smaller exporters. However, because these firms are marginal in trade, such programs cannot be game changers. More broadly, the success of MENA countries in promoting export growth and diversification, as well as generating jobs, depends heavily on their ability to create an environment where large firms can invest and expand exports and new, efficient firms can rise to the top. This book offers some policy leads on how to achieve this goal."
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