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100 Ideas that Changed Advertising, Veksner, Simon



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Автор: Veksner, Simon
Название:  100 Ideas that Changed Advertising
Перевод названия: Саймон Векснер: 1001 идея, изменившая рекламу
ISBN: 9781780675565
Издательство: Laurence King Publishing Ltd
Классификация:
ISBN-10: 1780675569
Обложка/Формат: Paperback
Страницы: 216
Вес: 0.924 кг.
Дата издания: 05.01.2015
Серия: 100 Ideas that Changed . . .
Иллюстрации: 300 colour illustrations
Размер: 210 x 269 x 15
Читательская аудитория: General (us: trade)
Основная тема: Advertising
Рейтинг:
Поставляется из: Англии
Дополнительное описание: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight r




Автор: Barry, Pete
Название: The Advertising Concept Book
ISBN: 050051898X ISBN-13(EAN): 9780500518984
Издательство: Thames & Hudson
Рейтинг:
Цена: 3403 р.
Наличие на складе: Есть (1 шт.)
Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Advertising

Автор: Stoklossa, Uwe
Название: Advertising
ISBN: 0500513406 ISBN-13(EAN): 9780500513408
Издательство: Thames & Hudson
Рейтинг:
Цена: 4764 р.
Наличие на складе: Поставка под заказ.

Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.

100 Ideas that Changed Street Style

Автор: Sims, Josh
Название: 100 Ideas that Changed Street Style
ISBN: 1780673418 ISBN-13(EAN): 9781780673417
Издательство: Laurence King Publishing Ltd
Цена: 2716 р.
Наличие на складе: Поставка под заказ.

Описание: 100 Ideas that Changed Street Style is a look-by-look dissection of the key ideas that changed the way we dress - from the middle of the 20th century to the present day - explaining the most iconic items of clothing and how they were worn, what the look was born of, its cultural background, how it was received and how it still resonates in fashion today. The modern wardrobe owes its development not just to fashion designers in Paris or Milan but also to gangs and movements brought together by a shared appreciation of music, sport or a particular underground culture, and a certain style that defines membership. These styles have rocked establishments, created stereotypes, expressed social division as much as they have united people, entered the language, spread around the world and, above all, transformed dress for a wider public.

Joe La Pommpe - 100 Visual Ideas, 1000 Great Ads

Автор: Joe La Pommpe
Название: Joe La Pommpe - 100 Visual Ideas, 1000 Great Ads
ISBN: 3899554620 ISBN-13(EAN): 9783899554625
Издательство: Gestalten
Цена: 4608 р.
Наличие на складе: Поставка под заказ.

Описание: In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correlations and inspirations, this book offers advertising agencies and designers

Fashion and advertising

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
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Цена: 1322 р.
Наличие на складе: Поставка под заказ.

100 Ideas that Changed Graphic Design

Автор: Heller, Steven
Название: 100 Ideas that Changed Graphic Design
ISBN: 1856697940 ISBN-13(EAN): 9781856697941
Издательство: Laurence King Publishing Ltd
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Цена: 2716 р.
Наличие на складе: Невозможна поставка.

Описание: Part of "100 Ideas that Changed..." series, this book demonstrates how ideas defined graphic design, and how those ideas have manifested themselves in objects of design. It includes coverage that ranges from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); and, more.

100 Ideas that Changed the Web

Автор: Boulton, Jim
Название: 100 Ideas that Changed the Web
ISBN: 1780673701 ISBN-13(EAN): 9781780673707
Издательство: Thames & Hudson
Цена: 2035 р.
Наличие на складе: Поставка под заказ.

Описание: This innovative title looks at the history of the Web from its early roots in the research projects of the US government to the interactive online world we know and use today.

Fully illustrated with images of early computing equipment and the inside story of the online world's movers and shakers, the book explains the origins of the Web's key technologies, such as hypertext and mark-up language, the social ideas that underlie its networks, such as open source, and creative commons, and key moments in its development, such as the movement to broadband and the Dotcom Crash. Later ideas look at the origins of social networking and the latest developments on the Web, such as The Cloud and the Semantic Web.

Following the design of the previous titles in the series, this book will be in a new, smaller format. It provides an informed and fascinating illustrated history of our most used and fastest-developing technology.

1,000 Ideas by 100 Manga Artists

Автор: Cristian Campos
Название: 1,000 Ideas by 100 Manga Artists
ISBN: 1592537146 ISBN-13(EAN): 9781592537143
Издательство: Rockport/Rotovision
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Цена: 1799 р.
Наличие на складе: Поставка под заказ.

Описание: How much would a course on drawing cost given by the top 100 international manga artists? How much would they charge to share their most highly valued techniques? This book brings together 100 manga artists and asks each one to offer 10 practical tips for the manga enthusiast on techniques, sources of inspiration, and the best way to build their portfolios. Detailed photographs, 1,000 in total, taken by the artists themselves serve to illustrate each of these 1,000 tips.

100 Ideas that Changed Fashion

Автор: Worsley, Harriet
Название: 100 Ideas that Changed Fashion
ISBN: 1856697339 ISBN-13(EAN): 9781856697330
Издательство: Thames & Hudson
Рейтинг:
Цена: 2716 р.
Наличие на складе: Поставка под заказ.

Описание: This book brings together the artists that are creating the aesthetics of the next decade. All the artists in the book were born after 1970. These are artists who have passed the post-art school no mans land and are making waves in the contemporary art world. It includes an innovative new generation of artists who work on a global scale from Madrid to Athens, Los Angeles to Paris, Berlin to Sao Paulo. There are members of the Bowery school of New Yorks Lower East Side such as Agathe Snow, the new wave of underground Berlin artists that include Ozlem Altin and Sven Johne, and new installation artists to emerge post-Murakami in Tokyo, like Teppei Kaneuji. Including painting, sculpture, installation art, photography, performance work, collage, video and new technology, 100 New Artists brings together the new themes, media, imagery and ideas emerging in contemporary art practice. This is a vital new wave of art post conceptualism, post-minimalism, post pop. Not only a snapshot of art at this moment, 100 New Artists is a place to discover the people who will define our aesthetic future.

This is Advertising

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Laurence King Publishing Ltd
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Цена: от 3396 р.
Наличие на складе: Есть

Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

100 Works of Art That Will Define Our Age

Автор: Grovier, Kelly
Название: 100 Works of Art That Will Define Our Age
ISBN: 050023907X ISBN-13(EAN): 9780500239070
Издательство: Thames & Hudson
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Цена: 4764 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Just as Picassos Guernica or Gericaults Raft of the Medusa survive as cultural documents of their time, there will be works from our own era that will endure for generations to come. But which ones? This book predicts which artists and artworks from the past two decades will come to define our age through their power to question.

Creative Advertising

Автор: Pricken, Mario
Название: Creative Advertising
ISBN: 0500287333 ISBN-13(EAN): 9780500287330
Издательство: Thames & Hudson
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Цена: 4077 р.
Наличие на складе: Невозможна поставка.

Описание: What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.


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