100 Ideas that Changed Advertising, Veksner, Simon

Автор: Barry, Pete
Название: The Advertising Concept Book
ISBN: 050051898X ISBN-13(EAN): 9780500518984
Издательство: Thames & Hudson
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Цена: 4125.00 р.
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Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
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Цена: 1442.00 р.
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Автор: Weston, Richard
Название: 100 Ideas that Changed Architecture
ISBN: 1856697320 ISBN-13(EAN): 9781856697323
Издательство: Laurence King
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Цена: 3028.00 р.
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Описание: This inspiring book chronicles the most influential ideas that have shaped architecture. Arranged in a broadly chronological order, the ideas are presented through fascinating text and arresting visuals, 100 Ideas that Changed Architecture explores when each idea first evolved and the subsequent impact it has had up to the present day.

Автор: Bird, Michael
Название: 100 Ideas that Changed Art
ISBN: 1856697959 ISBN-13(EAN): 9781856697958
Издательство: Laurence King
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Цена: 3793.00 р.
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Описание: From the earliest cave paintings through to the internet and street art, this inspiring book chronicles the 100 most influential ideas that have shaped the world of art. Arranged in broadly chronological order, it provides a unique and compelling take on the history of art. The book shows how developments in materials (oil paint, plastics, paint in tubes) and technology (paper, photography, welding) have radically changed the way that art is produced. But these changes run parallel with influences from wider culture such as the study of optics and anatomy and more conceptual concerns such as chance and ephemerality. Each entry explores when an idea first evolved and how it has resurfaced in the work of different artists up to the present day. Lavishly illustrated with historical masterpieces and packed with fascinating contemporary examples, this is an inspirational and wholly original guide to understanding the forces that have shaped world art.

Автор: Warner Marien, Mary
Название: 100 Ideas that Changed Photography
ISBN: 1856697967 ISBN-13(EAN): 9781856697965
Издательство: Laurence King
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Цена: 3028.00 р.
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Описание: This compelling book chronicles the most influential ideas that have shaped photography from the invention of the daguerreotype in the early 19th century up to the digital revolution and beyond. Entertaining and intelligent, it provides a fascinating resource to dip into. Arranged in a broadly chronological order to show the development of photography, the ideas that comprise the book include innovative concepts, cultural and social incidents, technologies and movements. Each idea is presented through lively text and arresting visuals, and explores when the idea first evolved and its subsequent impact on photography.

Автор: Stoklossa, Uwe
Название: Advertising
ISBN: 0500513406 ISBN-13(EAN): 9780500513408
Издательство: Thames & Hudson
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Цена: 5775.00 р.
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Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.

Автор: Joe La Pommpe
Название: Joe La Pommpe - 100 Visual Ideas, 1000 Great Ads
ISBN: 3899554620 ISBN-13(EAN): 9783899554625
Издательство: Gestalten
Цена: 5761.00 р.
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Описание: In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correlations and inspirations, this book offers advertising agencies and designers

Автор: Cristian Campos
Название: 1,000 Ideas by 100 Manga Artists
ISBN: 1592537146 ISBN-13(EAN): 9781592537143
Издательство: Rockport/Rotovision
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Цена: 2579.00 р.
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Описание: How much would a course on drawing cost given by the top 100 international manga artists? How much would they charge to share their most highly valued techniques? This book brings together 100 manga artists and asks each one to offer 10 practical tips for the manga enthusiast on techniques, sources of inspiration, and the best way to build their portfolios. Detailed photographs, 1,000 in total, taken by the artists themselves serve to illustrate each of these 1,000 tips.

Название: 1000 ideas by 100 architects
ISBN: 1592535739 ISBN-13(EAN): 9781592535736
Издательство: Rockport/Rotovision
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Цена: 3793.00 р.
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Описание: Architecture is an art form that provides both function and beauty. Each architect brings something uniquely distinct to his or her work. This book provides insight into the work of 100 international designers through the deconstruction of 1000 architectural details and projects.

Название: Epica 25: Europe`s Best Advertising
ISBN: 2884791108 ISBN-13(EAN): 9782884791106
Издательство: Thames & Hudson
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Цена: 9075.00 р.
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Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.

Автор: Parkinson, David
Название: 100 Ideas that Changed Film
ISBN: 1856697932 ISBN-13(EAN): 9781856697934
Издательство: Laurence King
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Цена: 3793.00 р.
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Описание: Chronicles the most influential ideas that have shaped film since its inception. This title discusses the milestones that have given Hollywood a hegemony over world cinema. It also features subjects as diverse as German Expressionism, auteur theory and Third Cinema.

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Laurence King
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Цена: 3787.00 р.
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Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.