Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 3438 р. Наличие на складе: Есть (1 шт.) Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Описание: In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking editorial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, editorial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.
Автор: Robert Reed Название: Advertising Postcards ISBN: 0764312375 ISBN-13(EAN): 9780764312373 Издательство: Schiffer Рейтинг: Цена: 4233 р. Наличие на складе: Нет в наличии.
Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.
Название: Epica Book 24: Europe`s Best Advertising ISBN: 2884791094 ISBN-13(EAN): 9782884791090 Издательство: Thames & Hudson Рейтинг: Цена: 5844 р. Наличие на складе: Нет в наличии.
Описание: A miscellany of pieces of commercial art celebrating the contributions the artists made to the inter-war British graphic design scene.
Название: British Posters: Advertising, Art and Activism ISBN: 1851776761 ISBN-13(EAN): 9781851776764 Издательство: Abrams Рейтинг: Цена: 2474 р. Наличие на складе: Невозможна поставка.
Описание: Engaging, practical, multidisciplinary textbook for students and practitioners working at all levels, providing comprehensive coverage of the skills and knowledge needed to work with people with learning disabilities in a variety of settings. Written by leading academics and practitioners, this is a case-study-based text drawing on service-user experience.
Название: Epica 25: Europe`s Best Advertising ISBN: 2884791108 ISBN-13(EAN): 9782884791106 Издательство: Thames & Hudson Рейтинг: Цена: 7563 р. Наличие на складе: Нет в наличии.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 1202 р. Наличие на складе: Нет в наличии.
Автор: Williams, Eliza Название: This is Advertising ISBN: 1856696472 ISBN-13(EAN): 9781856696470 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: от 3046 р. Наличие на складе: Есть
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
Автор: Pricken, Mario Название: Creative Advertising ISBN: 0500287333 ISBN-13(EAN): 9780500287330 Издательство: Thames & Hudson Рейтинг: Цена: 4118 р. Наличие на складе: Невозможна поставка.
Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.
Название: Creative Advertising ISBN: 0500284768 ISBN-13(EAN): 9780500284766 Издательство: Thames & Hudson Цена: 3431 р. Наличие на складе: Невозможна поставка.
Описание: Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
Автор: Himpe, Tom Название: Advertising Next ISBN: 050051416X ISBN-13(EAN): 9780500514160 Издательство: Thames & Hudson Рейтинг: Цена: 3431 р. Наличие на складе: Невозможна поставка.
Описание: When Volkswagen launched the Golf GTI, over thirty years ago, it could hardly have known the impact its compact and sporty model would have on the car-buying public. Through an uncertain birth to its class-topping iconic status of today, rarely does a new model of car make a whole new market segment for itself but the Golf was the original hot hatch, a car that others would copy but seldom equal.
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