Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Cертификаты | Хиты | | |
 

The Advertising Concept Book



Варианты приобретения
Цена: 3403р.
Кол-во:
Наличие: Есть (1 шт.)
Отгрузка заказа в течение 1 рабочего дня
Добавить в корзину
в Мои желания

Автор: Barry, Pete
Название:  The Advertising Concept Book
Перевод названия: Пит Барри: Реклама. Книга концепций
ISBN: 9780500518984
Издательство: Thames & Hudson
Классификация:
ISBN-10: 050051898X
Обложка/Формат: Hardback
Страницы: 320
Вес: 1.352 кг.
Дата издания: 11.08.2016
Серия: A Non Series Title
Язык: English
Издание: Third edition
Иллюстрации: With over 500 illustrations
Размер: 210 x 248 x 38
Читательская аудитория: General (us: trade)
Основная тема: Advertising
Подзаголовок: Think Now, Design Later
Рейтинг:
Поставляется из: Англии
Дополнительное описание: This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition




      Старое издание
The Advertising Concept Book-2nd ed

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Цена: 3063 р.
Наличие на складе: Невозможна поставка.


Advertising

Автор: Stoklossa, Uwe
Название: Advertising
ISBN: 0500513406 ISBN-13(EAN): 9780500513408
Издательство: Thames & Hudson
Рейтинг:
Цена: 4764 р.
Наличие на складе: Поставка под заказ.

Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.

Advertising for People Who Don`t Like Advertising.

Автор: KesselsKramer
Название: Advertising for People Who Don`t Like Advertising.
ISBN: 1856698254 ISBN-13(EAN): 9781856698252
Издательство: Thames & Hudson
Цена: 2716 р.
Наличие на складе: Поставка под заказ.

Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Fashion and advertising

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 1322 р.
Наличие на складе: Поставка под заказ.

100 Ideas that Changed Advertising

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Laurence King Publishing Ltd
Рейтинг:
Цена: 2716 р.
Наличие на складе: Поставка под заказ.

Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

This is Advertising

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Laurence King Publishing Ltd
Рейтинг:
Цена: от 3396 р.
Наличие на складе: Есть

Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

Advertising Postcards

Автор: Robert Reed
Название: Advertising Postcards
ISBN: 0764312375 ISBN-13(EAN): 9780764312373
Издательство: Schiffer
Рейтинг:
Цена: 4233 р.
Наличие на складе: Поставка под заказ.

Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.

Unashamed Artists: A Celebratory Miscellany of Advertising Art (Ruth Artmonsky)

Название: Unashamed Artists: A Celebratory Miscellany of Advertising Art (Ruth Artmonsky)
ISBN: 0957387520 ISBN-13(EAN): 9780957387522
Издательство: ACC-distribution titles
Рейтинг:
Цена: 1786 р.
Наличие на складе: Поставка под заказ.

Описание: For much of the 20th century it was customary for many artists, when finding themselves with family responsibilities, to turn reluctantly to commercial art for a living, whilst waiting to be recognised as 'fine' artists. Unashamed Artists is a celebration of those artists who saw commercial art as a valid outlet for their talents, and who felt that a commissioning brief stimulated rather constrained creativity; they were not only not ashamed, they were proud of what they had chosen to do. The book covers some 50 years of British commercial art from the 1920s and includes accounts of iconic work by such artists as Tom Purvis, Tom Eckersley, Austin Cooper, Eric Fraser, Frank Newbould, and Francis Marshall

Creative Advertising

Название: Creative Advertising
ISBN: 0500284768 ISBN-13(EAN): 9780500284766
Издательство: Thames & Hudson
Цена: 3396 р.
Наличие на складе: Невозможна поставка.

Описание: Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

Advertising Next

Автор: Himpe, Tom
Название: Advertising Next
ISBN: 050051416X ISBN-13(EAN): 9780500514160
Издательство: Thames & Hudson
Рейтинг:
Цена: 3396 р.
Наличие на складе: Невозможна поставка.

Описание: Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.

Advertising Openers: A Guide to Beer Openers & More

Автор: Donald A. Bull, John R. Stanley
Название: Advertising Openers: A Guide to Beer Openers & More
ISBN: 0764346776 ISBN-13(EAN): 9780764346774
Издательство: Schiffer
Рейтинг:
Цена: 11040 р.
Наличие на складе: Поставка под заказ.

Описание: This valuable and expansive guide to advertising openers of all sorts features over 1,500 images picturing more than 2,800 openers and corkscrews. It is the ultimate guide to bottle openers. Whether you are interested in flat figural, key shape, wire formed, souvenir, and multipurpose openers or lifters, piercers, can keys, and smokers tools, you will find them here. Part 1 groups beer advertising openers and corkscrews in an alphanumeric system. Part 2 has special chapters on manufacturers openers, beverage openers, can keys, smokers tools, souvenir openers, and Worlds Fair openers. Patent drawings and details are included with many of the photo captions. Value ranges are shown. A chronological index of American patents and a type index in Part 3 also make this book an invaluable reference. May this publication "open" the minds of new and experienced collectors to the expanse of this unique and fascinating hobby.

The Advertising Concept Book-2nd ed

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Рейтинг:
Цена: 3063 р.
Наличие на складе: Невозможна поставка.

British Posters: Advertising, Art and Activism

Название: British Posters: Advertising, Art and Activism
ISBN: 1851776761 ISBN-13(EAN): 9781851776764
Издательство: Abrams
Рейтинг:
Цена: 2721 р.
Наличие на складе: Невозможна поставка.

Описание: Drawing on the V&A's wide-ranging poster collection, this book maps how the poster has evolved in Britain since 1945 in the hands of graphic designers and fine artists, advertising agencies and counter-cultural groups. The range spans 'Keep Britain Tidy' campaigns, lavishly produced Benson & Hedges billboards, punk rock posters, hand-printed indictments of politicians and public art projects on the Underground. Defying regular predictions of its demise, the poster in Britain has adapted itself within a changing technological environment. It has absorbed new directions in art and design and has met unfolding social and commercial challenges. British Posters considers these developments and looks at the varying platforms that posters occupy. As part of the living skin of our cities, posters have entered into conflicts over the content and control of public space. Behind closed doors we have welcomed posters into our homes, Blu-Tacked them to our bedroom walls and made collections of them. Today, in an age of digital media and viral communication, the poster remains an irresistible proposition.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия