Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Цена: 4125 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
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Автор: Pete Barry Название: The Advertising Concept Book,Think ISBN: 0500514054 ISBN-13(EAN): 9780500514054 Издательство: Thames & Hudson Цена: 3292 р. Наличие на складе: Невозможна поставка. Описание: A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 4125 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 3028 р. Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Robert Reed Название: Advertising Postcards ISBN: 0764312375 ISBN-13(EAN): 9780764312373 Издательство: Schiffer Рейтинг: Цена: 5080 р. Наличие на складе: Нет в наличии.
Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.
Автор: KesselsKramer Название: Advertising for People Who Don`t Like Advertising. ISBN: 1856698254 ISBN-13(EAN): 9781856698252 Издательство: Thames & Hudson Цена: 3292 р. Наличие на складе: Нет в наличии.
Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Название: British Posters: Advertising, Art and Activism ISBN: 1851776761 ISBN-13(EAN): 9781851776764 Издательство: Abrams Рейтинг: Цена: 2969 р. Наличие на складе: Невозможна поставка.
Описание: Engaging, practical, multidisciplinary textbook for students and practitioners working at all levels, providing comprehensive coverage of the skills and knowledge needed to work with people with learning disabilities in a variety of settings. Written by leading academics and practitioners, this is a case-study-based text drawing on service-user experience.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 1442 р. Наличие на складе: Поставка под заказ.
Автор: Himpe, Tom Название: Advertising Next ISBN: 050051416X ISBN-13(EAN): 9780500514160 Издательство: Thames & Hudson Рейтинг: Цена: 4117 р. Наличие на складе: Невозможна поставка.
Описание: When Volkswagen launched the Golf GTI, over thirty years ago, it could hardly have known the impact its compact and sporty model would have on the car-buying public. Through an uncertain birth to its class-topping iconic status of today, rarely does a new model of car make a whole new market segment for itself but the Golf was the original hot hatch, a car that others would copy but seldom equal.
Название: Epica Book 24: Europe`s Best Advertising ISBN: 2884791094 ISBN-13(EAN): 9782884791090 Издательство: Thames & Hudson Рейтинг: Цена: 7013 р. Наличие на складе: Нет в наличии.
Описание: In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking editorial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, editorial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.
Название: 10 Principles Of Advertising ISBN: 1908126302 ISBN-13(EAN): 9781908126306 Издательство: ACC-distribution titles Рейтинг: Цена: 3292 р. Наличие на складе: Поставка под заказ.
Описание: The popularity of the television series 'Mad Men' has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means "buying it". Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement.With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work.
Автор: Stoklossa, Uwe Название: Advertising ISBN: 0500513406 ISBN-13(EAN): 9780500513408 Издательство: Thames & Hudson Рейтинг: Цена: 5775 р. Наличие на складе: Нет в наличии.
Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
Автор: Pricken, Mario Название: Creative Advertising ISBN: 0500287333 ISBN-13(EAN): 9780500287330 Издательство: Thames & Hudson Рейтинг: Цена: 4942 р. Наличие на складе: Невозможна поставка.
Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.
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