Автор: Taylor T. L. Название: Watch Me Play: Twitch and the Rise of Game Live Streaming ISBN: 0691183554 ISBN-13(EAN): 9780691183558 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A look at the revolution in game live streaming and esports broadcasting
Every day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than one hundred million viewers a month. In these new platforms for interactive entertainment, big esports events featuring digital game competitors live stream globally, and audiences can interact with broadcasters--and each other--through chat in real time. What are the ramifications of this exploding online industry? Taking readers inside home studios and backstage at large esports events, Watch Me Play investigates the rise of game live streaming and how it is poised to alter how we understand media and audiences.
Through extensive interviews and immersion in this gaming scene, T. L. Taylor delves into the inner workings of the live streaming platform Twitch. From branding to business practices, she shows the pleasures and work involved in this broadcasting activity, as well as the management and governance of game live streaming and its hosting communities. At a time when gaming is being reinvented through social media, the potential of an ever-growing audience is transforming user-generated content and alternative distribution methods. These changes will challenge the meaning of ownership and intellectual property and open the way to new forms of creativity.
The first book to explore the online phenomenon Twitch and live streaming games, Watch Me Play offers a vibrant look at the melding of private play and public entertainment.
Описание: During the civil rights era, Mississippi was caught in the hateful embrace of a white caste system that enforced segregation. Rather than troubling the Closed Society, state news media, on the whole, marched in lockstep or, worse, promoted the continued subservience of blacks. Surprisingly, challenges from Mississippi's college basketball courts questioned segregation's validity and its gentleman's agreement that prevented college teams in the Magnolia State from playing against integrated foes.Mississippi State University stood at the forefront of this battle for equality in the state with the school's successful college basketball program. From 1959 through 1963, the Maroons won four Southeastern Conference basketball championships and created a dynasty in the South's preeminent college athletic conference. However, in all four title-winning seasons, the press feverishly debated the merits of a National Collegiate Athletic Association appearance for the Maroons, culminating in Mississippi State University's participation in the integrated 1963 NCAA Championship.Full Court Press examines news articles, editorials, and columns published in Mississippi's newspapers during the eight-year existence of the gentleman's agreement that barred black participation, the challenges posed by Mississippi State University, and the subsequent integration of college basketball. While the majority of reporters opposed any effort to integrate, a segment of sports journalists, led by the charismatic Jimmie McDowell of the Jackson State Times, emerged as bold advocates for equality. Full Court Presshighlights an ideological metamorphosis within the press during the civil rights movement. The media, which had long minimized the struggle of blacks, slowly transformed into an industry that considered the plight of black Mississippians on equal footing with whites.
Описание: An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area.
Автор: Jurij F. Tasic; Mohamed Najim; Michael Ansorge Название: Intelligent Integrated Media Communication Techniques ISBN: 147577771X ISBN-13(EAN): 9781475777710 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: The Cambridge History of Religions in the Ancient World provides a comprehensive and in-depth analysis of the religions of the ancient Near East and Mediterranean world from the third millennium BCE to the fourth century BCE. Its essays, written by leading scholars, are accompanied by introductory essays by the General Editor and Volume Editor as well as maps, illustrations and detailed indexes.
" The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed." -- The Wall Street Journal
"Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires." -- Financial Times
Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
Описание: "The celebrity phenomena of, say, LeBron James and Stephen Curry owe their possibility to a roster of names few outside of the state of Mississippi have ever heard: Coolidge Ball, Wilbert Jordan Jr., Larry Fry, and Jerry Jenkins. These barrier breakers integrated the hardwoods of the Magnolia State against the entrenched and well-funded wishes of the state's power elites. It's a little-known story. Fortunately, Jason A. Peterson decided to tell it and to ground that story in the archives of Mississippi's many daily and weekly newspapers. The result is an important chronicle compellingly told. African American history, which is to say American history, is better off for it." -Brian Carroll, author of The Black Press and Black Baseball, 1915-1955: A Devil's Bargain and When to Stop the Cheering? The Black Press, the Black Community, and the Integration of Professional Baseball "This well-researched investigation is a welcome contribution to the ever-expanding body of scholarship documenting Mississippi's long struggle for civil rights. Studies examining the Magnolia State's closed society ethos have rarely employed popular culture as a tool for unlocking meaning in the state's long and complex struggle over black freedom. The book clearly displays that the saliency of both popular sports and the newsprint media covering them deserve equal recognition next to the state's voting booths, picket lines, and lunch counters as sights for contested meaning in Mississippi's battle over integration. With insightful analysis and carefully crafted argument, Jason Peterson reminds us that sports and their media culture have long been a window through which both Mississippi and the nation perceive their ideas about race and inclusion." -Kevin D. Greene, co-director of the Center for Oral History and Cultural Heritage at the University of Southern Mississippi Jason A. Peterson is assistant professor of communication at Charleston Southern University. A former journalist and public relations practitioner, Peterson's work has been published in American Journalism: A Journal of Media History and in the book From Jack Johnson to LeBron James: Sports, Media, and the Color Line.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: Collecting several new essays from scholars around the globe, this collection seeks to participate in the ongoing discourse about Netflix`s place in contemporary culture. These contributors explore the intricacies of the enormous effect Netflix has had on how we consume popular media in the everyday world and examines the streaming giant as a disruptor and cultural institution.
Автор: Sofia Johansson, Ann Werner, Patrik Aker, Greg Goldenzwaig Название: Streaming Music: Practices, Media, Cultures ISBN: 0367208059 ISBN-13(EAN): 9780367208059 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Streaming Music investigates how the Internet is affecting young people`s uses of music in contemporary society, drawing on case studies from Moscow and Stockholm.
Автор: Eriksson Maria, Fleischer Rasmus, Johansson Anna Название: Spotify Teardown: Inside the Black Box of Streaming Music ISBN: 0262038900 ISBN-13(EAN): 9780262038904 Издательство: MIT Press Рейтинг: Цена: 2036.00 р. Наличие на складе: Нет в наличии.
Описание:
An innovative investigation of the inner workings of Spotify that traces the transformation of audio files into streamed experience.
Spotify provides a streaming service that has been welcomed as disrupting the world of music. Yet such disruption always comes at a price. Spotify Teardown contests the tired claim that digital culture thrives on disruption. Borrowing the notion of "teardown" from reverse-engineering processes, in this book a team of five researchers have playfully disassembled Spotify's product and the way it is commonly understood.
Spotify has been hailed as the solution to illicit downloading, but it began as a partly illicit enterprise that grew out of the Swedish file-sharing community. Spotify was originally praised as an innovative digital platform but increasingly resembles a media company in need of regulation, raising questions about the ways in which such cultural content as songs, books, and films are now typically made available online.
Spotify Teardown combines interviews, participant observations, and other analyses of Spotify's "front end" with experimental, covert investigations of its "back end." The authors engaged in a series of interventions, which include establishing a record label for research purposes, intercepting network traffic with packet sniffers, and web-scraping corporate materials. The authors' innovative digital methods earned them a stern letter from Spotify accusing them of violating its terms of use; the company later threatened their research funding. Thus, the book itself became an intervention into the ethics and legal frameworks of corporate behavior.
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