Scenario Planning for Climate Change: A Guide for Strategists, Nardia Haigh

Автор: Mootee Idris
Название: 60-Minute Brand Strategist
ISBN: 1118625161 ISBN-13(EAN): 9781118625163
Издательство: Wiley
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Цена: 3958.00 р.
Наличие на складе: Поставка под заказ.

Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.

Автор: Nardia Haigh
Название: Scenario Planning for Climate Change: A Guide for Strategists
ISBN: 1138498408 ISBN-13(EAN): 9781138498402
Издательство: Taylor&Francis
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Цена: 5051.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Award-winning book that sets out an engaging step-by-step scenario-planning method that senior executives, managers, consultants and students can easily follow to develop a long-term strategy for climate change.

Автор: A. Simpson
Название: The Brand Strategist`s Guide to Desire
ISBN: 1349468967 ISBN-13(EAN): 9781349468966
Издательство: Springer
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Цена: 2794.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people`s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.