The Brand Strategist`s Guide to Desire, A. Simpson

Автор: Krippendorff Kaihan
Название: Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore
ISBN: 1118105087 ISBN-13(EAN): 9781118105085
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook.

Автор: Nardia Haigh
Название: Scenario Planning for Climate Change: A Guide for Strategists
ISBN: 1138498408 ISBN-13(EAN): 9781138498402
Издательство: Taylor&Francis
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Цена: 5051.00 р.
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Описание: Award-winning book that sets out an engaging step-by-step scenario-planning method that senior executives, managers, consultants and students can easily follow to develop a long-term strategy for climate change.

Автор: Nardia Haigh
Название: Scenario Planning for Climate Change: A Guide for Strategists
ISBN: 1138498386 ISBN-13(EAN): 9781138498389
Издательство: Taylor&Francis
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Цена: 20671.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Award-winning book that sets out an engaging step-by-step scenario-planning method that senior executives, managers, consultants and students can easily follow to develop a long-term strategy for climate change.

Автор: Mootee Idris
Название: 60-Minute Brand Strategist
ISBN: 1118625161 ISBN-13(EAN): 9781118625163
Издательство: Wiley
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Цена: 3958.00 р.
Наличие на складе: Поставка под заказ.

Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.

Автор: Mike Davidson
Название: The Grand Strategist
ISBN: 1349137219 ISBN-13(EAN): 9781349137213
Издательство: Springer
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Цена: 8384.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This short and compulsively re-readable book shows you how you can apply state-of-the-art strategic management to every aspect of your job. The world`s best managers - The Grand Strategists have found a way of working that provides a powerful answer to the fundamental challenges facing managers today.

Автор: Ohmae, Kenichi
Название: Mind of the strategist
ISBN: 0070479046 ISBN-13(EAN): 9780070479043
Издательство: McGraw-Hill
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Цена: 4975.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.