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Marketing Techniques for Financial Inclusion and Development, Dhiraj Jain, Adya Sharma


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Цена: 31324.00р.
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Автор: Dhiraj Jain, Adya Sharma
Название:  Marketing Techniques for Financial Inclusion and Development
ISBN: 9781522540359
Издательство: Mare Nostrum (Eurospan)
Классификация:




ISBN-10: 1522540350
Обложка/Формат: Hardcover
Страницы: 300
Вес: 0.80 кг.
Дата издания: 30.06.2018
Серия: Economics/Business/Finance
Язык: English
Размер: 254 x 178 x 19
Читательская аудитория: Professional and scholarly
Ключевые слова: Economics,Corporate finance,Sales & marketing management,Sales & marketing, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Finance,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development.Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.


The Global Findex Database 2017: Measuring Financial Inclusion and the FinTech Revolution

Название: The Global Findex Database 2017: Measuring Financial Inclusion and the FinTech Revolution
ISBN: 1464812594 ISBN-13(EAN): 9781464812590
Издательство: Mare Nostrum (Eurospan)
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Цена: 5010.00 р.
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Описание: The Global Findex Database is the world's most comprehensive set of data on how people make payments, save money, borrow, and manage risk. Launched in 2011, it includes more than 100 financial inclusion indicators in a format allowing users to compare access to financial services among adults worldwide—including by gender, age, and household income. This third edition of the database was compiled in 2017 using nationally representative surveys in more than 140 developing and high-income countries. The database includes updated indicators on access to and use of formal and informal financial services. It features additional data on FinTech and digital financial services, including the use of mobile phones and internet technology to conduct financial transactions.Global Findex data is utilized to track progress toward the World Bank's goal of Universal Financial Access by 2020 and the United Nations’ Sustainable Development Goals. The data also is a source for the G20 Financial Inclusion Indicators and a benchmark for policy makers seeking to expand access to and use of financial services. Lastly, this report discusses opportunities to expand access to financial services among the unbanked and ways to promote greater use of digital financial services among the underbanked.

Qualitative Consumer and Marketing Research

Автор: Belk Russell
Название: Qualitative Consumer and Marketing Research
ISBN: 0857027670 ISBN-13(EAN): 9780857027672
Издательство: Sage Publications
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Цена: 8712.00 р.
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Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Financial Development and Economic Growth in Malaysia

Автор: Ang
Название: Financial Development and Economic Growth in Malaysia
ISBN: 0415596157 ISBN-13(EAN): 9780415596152
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: This book sheds new light on the evolutionary role of financial system and the interacting mechanisms between financial development and economic growth in the context of Malaysia.

Designing for the circular economy

Автор: Martin Charter (Editor)
Название: Designing for the circular economy
ISBN: 1138081019 ISBN-13(EAN): 9781138081017
Издательство: Taylor&Francis
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Цена: 8267.00 р.
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Описание: Designing for the Circular Economy highlights and explores `state of the art` research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes.


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