Strategic Management and Innovative Applications of E-Government, Andreea Molnar

Автор: Arthur Tatnall
Название: Social and Professional Applications of Actor-Network Theory for Technology Development
ISBN: 1466621664 ISBN-13(EAN): 9781466621664
Издательство: Mare Nostrum (Eurospan)
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Цена: 25502.00 р.
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Описание: Presents a platform for the approaches and implementations of actor-network theory and its relationship with technology development. This book provides researchers and practitioners with a better understanding of the usefulness of the social and technical connection.

Автор: Jiang
Название: Social Manufacturing: Fundamentals and Applications
ISBN: 3319729853 ISBN-13(EAN): 9783319729855
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book introduces social manufacturing, the next generation manufacturing paradigm that covers product life cycle activities that deal with Internet-based organizational and interactive mechanisms under the context of socio-technical systems in the fields of industrial and production engineering.

Автор: Vladlena Benson, Ronald Tuninga, George Saridakis
Название: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
ISBN: 1522505598 ISBN-13(EAN): 9781522505594
Издательство: Mare Nostrum (Eurospan)
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Цена: 32017.00 р.
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Описание: Examines the role of social media technology in organisational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Автор: Hajli
Название: Handbook Of Research On Integrating Social Media Into Strategic Marketing
ISBN: 1466683538 ISBN-13(EAN): 9781466683532
Издательство: Mare Nostrum (Eurospan)
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Цена: 38874.00 р.
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Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Автор: N. Raghavendra Rao
Название: Social Media Listening and Monitoring for Business Applications
ISBN: 1522508465 ISBN-13(EAN): 9781522508465
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: "This book explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online"--

Название: Trends and Applications of Serious Gaming and Social Media
ISBN: 9814560251 ISBN-13(EAN): 9789814560252
Издательство: Springer
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Цена: 18284.00 р.
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Описание: Focusing on applications being used in Asia with a serious educational purpose, this volume offers expert analysis of the challenges, and the far-reaching potential, of games and social media in contexts as diverse as applied psychology and computer security.

Автор: Hanna Lehtimaki
Название: The Strategically Networked Organization: Leveraging Social Networks to Improve Organizational Performance
ISBN: 1786352923 ISBN-13(EAN): 9781786352927
Издательство: Emerald
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Цена: 13414.00 р.
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Описание: `The Strategically Networked Organization` shows top and upper-middle management how cultivating an understanding of intra-firm social relations can help them to build unique strategic advantage and make use of the day-to-day knowledge that emerges in the social connections and interactions within an organization.