Margarida M. Pinheiro, Ana Estima, Susana Marques Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession 9781522562955

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Автор: Margarida M. Pinheiro, Ana Estima, Susana Marques
Название: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
ISBN: 9781522562955
Издательство: Mare Nostrum (Eurospan)
Классификация:

Образование

Экономика

Управление в конкретных областях

Торговля и маркетинг

ISBN-10: 1522562958
Обложка/Формат: Hardcover
Страницы: 190
Вес: 0.70 кг.
Дата издания: 30.10.2018
Серия: Education
Язык: English
Размер: 254 x 178 x 18
Читательская аудитория: Professional and scholarly
Ключевые слова: Education,Economics,Management of specific areas,Sales & marketing, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Education,BUSINESS & ECONOMICS / Marketing / General
Рейтинг:
Поставляется из: Англии
Описание: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements.Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession, Margarida M. Pinheiro, Ana Estima, Susana Marques