Reassessing the Relationship between Marketing and Public Relations, Lisa D?hring

Автор: Moss
Название: Reassessing Egalitarianism
ISBN: 1137385979 ISBN-13(EAN): 9781137385970
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Through an analysis of the different dimensions of equality, this book provides a critical introduction to recent philosophical work on egalitarianism, discussing the central questions associated with each of the major debates about egalitarian justice.

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
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Цена: 24552.00 р.
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Описание: A guide to the key concepts, theories and applications of relationship marketing.

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
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Цена: 4356.00 р.
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Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Автор: Michael Kleinaltenkamp; Wulff Plinke; Ingmar Geige
Название: Business Relationship Management and Marketing
ISBN: 366251379X ISBN-13(EAN): 9783662513798
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.

Автор: Jan Hendrik Schumann
Название: The Impact of Culture on Relationship Marketing in International Services
ISBN: 3834920185 ISBN-13(EAN): 9783834920188
Издательство: Springer
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Цена: 10480.00 р.
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Автор: Christopher
Название: Relationship Marketing
ISBN: 1138136948 ISBN-13(EAN): 9781138136946
Издательство: Taylor&Francis
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Цена: 29093.00 р.
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Описание:

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Автор: J. Moss
Название: Reassessing Egalitarianism
ISBN: 1349481440 ISBN-13(EAN): 9781349481446
Издательство: Springer
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Цена: 4191.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Through an analysis of the different dimensions of equality, this book provides a critical introduction to recent philosophical work on egalitarianism, discussing the central questions associated with each of the major debates about egalitarian justice.