The Impact of Culture on Relationship Marketing in International Services, Jan Hendrik Schumann

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 9362.00 р.
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Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
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Цена: 24552.00 р.
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Описание: A guide to the key concepts, theories and applications of relationship marketing.

Автор: C. Samuel Craig
Название: International Marketing Research, 3rd Edition
ISBN: 0470010959 ISBN-13(EAN): 9780470010952
Издательство: Wiley
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Цена: 8546.00 р.
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Описание: The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.

Автор: Andrew McAuley
Название: International Marketing: Consuming Globally, Thinking Locally
ISBN: 0471897442 ISBN-13(EAN): 9780471897446
Издательство: Wiley
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Цена: 8070.00 р.
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Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
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Цена: 4356.00 р.
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Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.